Table of Contents for The Success Story of MediaTek in the Chinese Mobile Phone IC Market
Table of Contents
1. Chinese Mobile Phone IC Market
Figure 1 Chinese Mobile Phone IC Market Share by Vendor, 2Q 2003 - 3Q 2007
2. Evolution of MediaTek
2.1 Characteristics of IC Design Houses
2.2 MediaTek's Operations and Strategy
Figure 2 MediaTek's Revenue, 1998 - 2006
2.2.1 MediaTek's Approach to the Market
2.2.2 MediaTek's Strategic Thinking
2.2.3 Management Philosophy
3. MediaTek's Strategy for Developing the Chinese Market Searching for Space and Time
3.1 Searching for Space and Time
3.1.1 Motives for Expansions into Mobile Phone ICs
3.1.2 Moving into the Chinese Mobile Phone IC Market
3.2 Rethinking the Definition of Market Boundaries
3.2.1 Expanding Industry Scope and Redefining the Market
3.2.2 Raising the Level of Product Integration to Attract New Customers
Table 1 Collaboration Models Between Phone IC Suppliers and Mobile Phone Manufacturers
3.3 MediaTek's V-shaped Strategy
3.3.1 Stages in Market Development
Figure 3 MediaTek's V-shaped Strategy
3.3.2 Improving Integration in Response to Market Demand
3.3.3 Business Model Tailored for New Market Demands
3.4 Integrating Resources Needed to Turn Vision into Reality
3.4.1 Managerial Capabilities
3.4.2 Courage to Take Risks
4. MIC Perspective
4.1 Innovative Breakthrough
4.2 Strategic Planning Based on Resources Available
4.3 An Innovation Model Spreading to Other Industries
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