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Table of Contents for MVNO BUSINESS PLAN



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Table of Contents

1. Executive Summary

a. The Business
b. The Strategy
c. The Market
d. The Management
e. The Financials
f. Company Mission

2. The Business

a. Description of Services
b. Target Market
c. Services offered - Primary Revenue Drivers
d. Potential future services - Alternative Revenue Sources
e. Distribution, Purchasing and Refills
f. Starter Package
g. Handsets and Hardware
h. GSM System and the SIM-card
i. The Web-site and Customer Interface
j. Back-Office and Customer Care
k. The Network Operator
l. Regulatory
m. Churn
n. The Company

3. The Market

a. US Wireless Market
b. Prepaid Markets

4. The Opportunity

a. Opportunity
b. Strategy
c. Forecast

5. Marketing Plan

a. General Overview
b. Marketing Ideas
c. Initial Market Segments and Strategic Considerations
d. Partnering and co-branding
e. Loyalty Program

6. Financial Overview

a. Revenue Streams & Cost Considerations
b. Revenue Growth
c. Financial Projections
d. Funding
e. Exit Strategy

7. Potential Market Segments (Ad. 1)

8. The Management Team and Partners (Ad. 2)

a. Management
b. Board of Advisors and Partners
c. Partners

9. Competition (Ad. 3)

a. General Overview
b. Prepaid Players
c. SWOT Analysis
d. Prepaid Competition Analysis - Brief overview

10. Europe vs. United States (Ad. 4)

a. General Overview

11. The Mobile Virtual Network Operator (Ad. 5)

a. General Overview

12. Case Studies (Ad. 6)


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