Table of Contents for Mobile Wallet: More than M-Commerce

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• Executive Summary
  
• Introduction
  
  • Examples
    
• Mobile Payments and Transaction
  
• Content Discovery
  
• Experience and Trials
  
  • Mobile Wallet in Japan
    
    • How It Works
      
    • Mobile Wallet Ecosystem in Japan
      
  • Trial: Cingular Wireless/Nokia/Philips (US)
    
• Technology and Vendor Alignment
  
  • FeliCa
    
  • MIFARE
    
  • NFC Forum
    
  • Other Technologies
    
    • RFID (Transaction)
      
    • Picture Recognition (Content Discovery)
      
    • QR Bar Codes (Content Discovery and Transaction)
      
• US Consumer Attitudes
  
  • Barriers and Drivers
    
  • Profiles
    
    • Handsets, Carriers, Spending, and Demographics
      
  • Most Likely Adopters
    
• Prospects for Mobile Wallet Adoption
  
  • Asia
    
  • US
    
  • Forecasts
    
    • Optimistic Forecast
      
    • Expected Forecast
      
• Conclusions
  
• Appendix
  
  • Companies Interviewed for this Report
    
  • Survey Questions
    

List of Tables

• Table 1. FeliCa Users
  
• Table 2. MIFARE Users
  
• Table 3. Ranking of Mobile Wallet Adoption Barriers (Sort: Most Important)
  
• Table 4. Profiles of Most and Least Likely Adopters of Mobile Wallet
  
• Table 5. Monthly Wireless Spending by Interest in Mobile Wallet
  
• Table 6. Barriers to Adoption by Interest in Mobile Wallet (Significant Differences Highlighted)
  
• Table 7. Expected Frequency of Mobile Wallet Transactions
  
• Table 8. Most Important Drivers for Mobile Wallet (by Interest)
  
• Table 9. Optimistic Mobile Wallet Users Forecast—North America, 2006–2010
  
• Table 10. Expected Mobile Wallet Users Forecast—North America, 2006–2010

List of Figures

• Figure 1. Optimistic and Expected Mobile Wallet Users—North America 2006–2010 (Users in Thousands)
  
• Figure 2. Interest in Mobile Wallet Transactions
  
• Figure 3. QR Bar Code
  
• Figure 4. Barriers to Adoption, Most Likely vs. Least Likely Adopters
  
• Figure 5. Technology Diffusion Characteristics of Respondents
  
• Figure 6. Monthly Wireless Spending by Technology Diffusion Characteristics Respondents
  
• Figure 7. Preferred Transaction Account
  
• Figure 8. Optimistic and Expected Mobile Wallet Users—North America, 2006–2010 (Users in Thousands)

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