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Table of Contents for The RFID Market Outlook: New applications, best practices and future profit opportunities



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Executive summary 10

Introduction 10

RFID in context 10

RFID in practice 11

RFID by industry 12

The technology impact of RFID 13

Vendor strategies for success 14

Key vendors on the RFID landscape 15

Chapter 1 Introduction 18

What is this report about? 18

Who is the target reader? 18

Definitions 19

Barcodes 19

Global data synchronization (GDS) 19

Data pool 19

GS1 UK 19

EAN.UCC 20

Collaborative planning, forecasting and replenishment (CPFR) 20

EDI 20

Global individual asset identifier (GIAI) 20

Global location number (GLN) 20

Global returnable asset identifier (GRAI) 20

Global service relation number (GSRN) 20

Global trade item number (GTIN) 21

Supply chain management (SCM) 21

Value added network (VAN) 21

iv

Chapter 2 RFID in context 24

Summary 24

What is RFID technology? 25

Radio frequency identification technology 25

Electronic Product Code (EPC) 25

RFID 26

The history behind RFID 27

Why is RFID attracting attention? 27

Benefits of RFID 29

Chapter 3 RFID in practice 32

Summary 32

Maturity of RFID market 33

The standards debate 33

RFID adoption 35

Growth prospects for RFID 35

Real-world RFID implementations 36

Vendor challenges 38

RFID is too immature and will take longer than you think 38

Cost of tags 39

Other expenses 40

Privacy 40

Integration 41

Chapter 4 RFID by industry 44

Summary 44

Manufacturing 45

Overview 45

Approach to RFID 45

Barriers to RFID adoption 46

Areas ripe for RFID investment 47

Information management 48

Manufacturing execution, quality control, and compliance 48

Tracking and genealogy 48

Plant asset management 49

Inventory visibility 49

Labor productivity 49

Third-party logistics 50

v

Airports 50

Approach to RFID 50

Areas ripe for RFID investment 51

Passenger security 51

Sensors and fleets 51

Automotive 55

Overview 55

Approach to RFID 56

Barriers to RFID adoption 56

Privacy concerns 56

Existing investments 57

Areas ripe for RFID investment 57

Inventory management 57

The aftermarket parts market 58

Vehicle counterfeiting 59

Pharmaceutical 61

Overview 61

Approach to RFID 62

‘Project Jumpstart’ 65

Barriers to RFID adoption 67

Areas ripe for RFID investment 67

Counterfeiting 68

Inventory management 69

New opportunities 70

Healthcare 71

Overview 71

Approach to RFID 72

Barriers to RFID adoption 73

Regulation does not go far enough 73

Cost of tags 74

Privacy 74

Overstretched resources 75

Barcodes have not yet played out their role in healthcare 76

Areas ripe for RFID investment 76

Patient safety 77

Improve existing processes 78

Chapter 5 The technology impact of RFID 80

Summary 80

Data, data everywhere 81

The data opportunity 81

New challenges on the data front 82

Data collection 83

Data management 84

vi

Data quality 85

Data synchronization 86

RFID analytics 90

Vendor response 92

Chapter 6 Vendor strategies for success 96

Summary 96

Introduction 97

Go-to-market approach by industry 97

Manufacturing 97

Market education 97

Obvious wins 98

Solutions must demonstrate cost efficiencies and productivity gains 98

Increasing importance of process information officers 99

Solution design is most time consuming 99

Partnerships do not impress 99

Airports 99

First port of call 99

Join proof-of-concept RFID trials 100

Automotive 100

Short-term gain 100

Education is key 100

One-size-fits-all model not an option 101

Privacy concerns 101

Pharmaceutical 101

Tactical moves 101

Education 102

Healthcare 102

Opportunities – if vendors act now 102

Keep up with industry developments 102

Address the technology’s limitations 102

Understand the implementation cycle 103

Alleviate end user fears 103

Build a portfolio through partnership 104

Educate customers 104

Focus on services 105

Chapter 7 Key vendors in the RFID

landscape 108

Summary 108

vii

Competitive Landscape 109

Large enterprise application vendors 110

Microsoft 110

Oracle 111

Infrastructure vendors 112

IBM 112

Sun Microsystems 113

Mobile vendors 115

Systems integrators 116

Integration vendors 117

webMethods 118

Tibco 118

Ascential Software 118

Teradata 119

DataMirror 120

Other vendors 120

Database software vendors 121

Sybase 121

ObjectStore 122

Supply chain software vendors 122

SAP 122

Manugistics 123

Manhattan Associates 124

Descartes 124

ClickCommerce 125

Red Prarie 125

Other vendors 126

Chip vendors 126

Intel 126

Texas Instruments 127

Niche RFID suppliers 128

Security vendors 128

Index 131

viii

List of Figures

Figure 4.1: Manufacturers’ technological capabilities 46

Figure 4.2: SWOT analysis of RFID trolley tracking 53

Figure 4.3: SWOT analysis of RFID baggage tracking (passive tags) 54

Figure 4.4: The Automotive Ecosystem 55

Figure 4.5: The Pharmaceuticals Ecosystem 62

Figure 4.6: Drivers and barriers to adoption for healthcare RFID 71

Figure 5.7: GDS can deliver benefits for manufacturers and retailers 86

Figure 5.8: RFID data integration will take time 88

List of Tables

Table 4.1: Pharma initiatives to implement RFID technology 63

Table 4.2: Benefits, costs and unresolved issues with RFID 64

Table 4.3: Example of real-life brand protection program using security labels (company name

withheld) 69

Table 4.4: RFID implementations in the healthcare industry 73



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