Table of Contents for Strategies for Creating End-User Demand for Mobile Data Services
Introduction
Mobile Data Services – An Overview
Non-messaging Mobile Services
Messaging Services
Successful Strategies – Non-messaging Mobile Data Services
Mobile Portals
Mobile Full-track Music Downloads
Mobile Video Downloads/Uploads
Ringback Tones
Mobile Commerce
Mobile Games
Mobile Video Calling
Successful Strategies – Messaging Services
SMS
Successful SMS-based Services
MMS
Web 2.0 – An Introduction
Mobile and Web 2.0
Conclusion
Glossary
List of Figures
Figure 1: Western Europe Mobile Portal Market (In Millions, 2005-2010)
Figure 2: Worldwide Mobile Music Full-track download market (In Millions, 2004-2009)
Figure 3: Worldwide M-Commerce Revenues (In Billions, 2005-2009)
Figure 4: Mobile Games Annual Revenues (In Billions, 2006-2011)
Figure 5: Worldwide SMS Traffic Volumes (In Billions, 2004-2010)
Figure 6: Worldwide SMS Revenue (In USD Billions, 2004-2010)
Figure 7: Worldwide MMS Traffic Volumes (In Billions, 2004-2010)
Figure 8: Worldwide MMS Revenue (In USD Billions, 2004-2010)
Figure 9: Number of Subscribers to i-mode Services in Japan
Figure 10: The three-pronged strategy of NTT DoCoMo for i-mode
Figure 11: Growth Trends: Verizon Wireless data customers
Figure 12: China Mobile – CRBT Subscribers and Penetration (2003-June 2006)
Figure 13: Percentage of Customers Using Wallet Services at Various Venues
Figure 14: Smart: SMS Traffic Volumes (In Billions, 2000-June 2006)
Figure 15: Smart: SMS-related Services Revenue as a % of Total Data Revenue
Figure 16: SMS Volume (2001-2004)
Figure 17: NetCom: SMS Traffic Volumes (In Millions, 2002-June 2006)
Figure 18: Verizon Wireless: MMS Traffic Volumes (In Millions, 2004-2006)
Figure 19: MMS Sent on SFR’s Network (2002-June 2006)
List of Tables
Table 1: Total Regional SMS Traffic (In Billions, 2004-2010)
Table 2: Total Regional MMS Traffic (In Billions, 2004-2010)
Table 3: Selection Criteria for Portals
Table 4: The History of Services Launched by i-mode in the Past
Table 5: The History of Licensee Agreements with MNOs
Table 6: Selection Criteria for Mobile Music Downloads
Table 7: Selection Criteria for Mobile Music Downloads
Table 8: Selection Criteria for Ringback Tones
Table 9: Advantages of Using G-Cash: Deposit or Withdrawal Process/Tax or Bill Payment
Table 10: Advantages of Using G-Cash: Remittance Process from Bank A to Bank B
Table 11: Selection Criteria for Mobile Games Service
Table 12: Top 14 SMS MNOs (2005)
Table 13: Top 14 SMS MNOs (4Q 2005)
Table 14: Smart: SMS-based Applications
Table 15: Selection Criteria for MMS
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