Table of Contents for Mobile Messaging Futures 2005-2010
Executive Summary
Introduction to Mobile Messaging.
Evolution of Mobile Technology.
Evolution of Mobile Services.
Short Message Service.
Enhanced Message Service.
Mobile Multimedia Services.
Mobile E-mail
Mobile Instant Messaging.
Worldwide Mobile Messaging Markets.
Market Size, Growth Drivers and Barriers for Service Categories.
SMS.
MMS.
Mobile E-mail
Mobile IM.
Messaging Applications and Business Models: Current and Future Scenario.
Factors determining Messaging Volume and Revenue.
Maximization of Revenue from Multimedia Messaging.
Current Business Models.
Possible Shifts in Value Chain.
Possible Strategies for Mobile Operators.
Future Outlook: Mobile Messaging.
Advanced 3G Markets.
Currents Trends in Messaging Markets.
Future Outlook.
Case Study on Japanese Mobile Messaging Market
Case Study on South Korean Mobile Messaging Market
Emerging 3G Markets.
Current Trends in Messaging Markets.
Future Outlook.
Case Study on UK Mobile Messaging Market
Case Study on the US Mobile Messaging Market
Case Study on the German Mobile Messaging Market
2G Markets.
Current Trends in 2G Markets.
Currents Trends in Messaging Markets.
Future Outlook.
Case Study on Indian Mobile Messaging Market
Case Study on Chinese Mobile Messaging Market
Conclusion and Recommendations.
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