Nokia and Coca-Cola Showcase the new Nokia Local Marketing

Press Release:

Nokia and Coca-Cola Showcase the new Nokia Local Marketing Solution

Press Release
News Article February 2005

3GSM Conference Visitors in Cannes, France Discover the Newest Ways of Mobile Marketing

ESPOO, Finland, February 10/PRNewswire-FirstCall/ -- Nokia and Coca-Cola will take a major step in mobile marketing as the companies together demonstrate the Nokia Local Marketing Solution at the 3GSM Conference 2005 in Cannes. With this new solution these two companies will provide local information of seminars as well as other service offerings during the conference directly to visitors' Nokia Series 60 phones. Visitors to the 3GSM Conference will receive direct service shortcuts to their smart phones when passing by the Bluetooth Service Points at Nokia stands and other selected venues in the conference area.

The Nokia Local Marketing Solution is a new mobile marketing solution that brings services to customers' smart phones via Bluetooth. "All the information and service shortcuts delivered through the Nokia Local Marketing Solution are based on consumer permission, preferences, and location. This is truly a user-friendly solution. The user discovers direct shortcuts to mobile services through only a few clicks," said Sakari Kotola, Director, Nokia Ventures Organization.

"We build on an established relationship with Nokia in the field of mobile marketing and we want to be among the first in taking the Nokia Local Marketing Solution in use. We will demonstrate the Nokia Local Marketing Solution at Cannes by providing conference visitors Coca-Cola wallpapers, mobile coupons, video clips and other mobile content," said Chris Burggraeve, Division Marketing Director, Coca-Cola GmbH, Berlin.

The Nokia Local Marketing Solution consists of three elements: Nokia Local Info client software for the Nokia Series 60 devices, Nokia Service Point LMP 10 and Nokia Service Manager LMM 10 system. Service Points include several Bluetooth modules and a GPRS module, situated in selected service advertisement locations, for example in a store or in the fair stand. The solution is easy to manage, as a user database is not needed. The Service Manager system is centralized, and connected to Service Points via a GPRS network.

The Nokia Local Marketing Solution will be demonstrated at the 3GSM Conference 2005 in Cannes, France. The Nokia Local Info client software runs in Nokia Series 60 terminals starting from Nokia 6600 and can be downloaded during the conference from Nokia's 3GSM web-site www.nokia.com/3gsm or by sending text message "NLMS" to number +358407799890. In the conference, the Local Info client can also be downloaded in Nokia main stand (A9, Hall 1) and Nokia Hospitality Lounge (Hall 2, level 5).

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