Fiber Optic:
Visiongain
Management Report September 2008
Report Details
Geotagging, sometimes referred to as Geocoding, is the process of adding geographical identification data to various media. It is usually used to tag photos or images of a certain location, but clearly has potential beyond this into the realms of mobile search, mapping and advertising. How can you utilize it within the marketing mix of your company? How can you make the most from mobile geotagging? You must be aware of this technological development today.
The technology is nearly here to enable you to offer these services. In fact, subscribers are increasingly using their handsets as mapping and navigation tools, and this coupled with the spread of mobile advertising, Internet and search applications has created an exciting revenue opportunity. A revenue opportunity you should be capturing. So how will these services grow and how quickly? Can you afford to get left behind? This market will expand and taking first-mover position will be vital to securing your place in it.
The latest visiongain report, Geotagging - the next killer wireless application? Analysis and Forecasts 2008-2013, is amongst the first to provide you with the insight to this growing market area. It examines the opportunities offered by geotagging and how advertisers, operators and manufacturers can all get involved to provide profitable location-based services.
There is no doubt that GPS will become the technology of choice for mobile LBS. Once a clear geotagging technology emerges, that works with all GPS mapping applications and is user-friendly and available to all, geotagging will take off.
The growth of GPS in mobile is key to the future of geotagging. The spread of GPS, coupled with the huge improvements in the quality of cameras on handsets, mean that many users have now bought into device convergence – their phone is also their digital camera, and their MP3 player, and much more besides. The astronomical success of the iPhone is testament to this.
By reading this 100+ page report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness.
Reading this exclusive management report will tell you the following:
• Who are the main players in mobile geotagging and what are they doing?
• What different forms of geotagging are available and expected to appear in the future?
• Why is geotagging so important to mobile?
• When will geotagging start to make traction in the market? When will it become a mass market proposition?
• How successful will it be?
Find out the answers to these and many other questions by buying this vital industry insight.
Mobile mapping and geotagging has great potential due to the relationship between a mobile subscriber and their handset, where the mobile device is often with the end-user for most of their waking time. With mobile penetration reaching 100 per cent in many developed markets, the mobile camera phone will soon be in virtually everyone’s pocket.
Advertising is currently a major area of growth in the mobile world and is set to become even more specialised than it is at the moment. Do you understand this market? Do you know how it will develop? Is this an issue that you need to act on and find out about now?
Who needs to read this report:
Directors, VP and Senior managers in:
- Mobile/ Cellular carriers and operators
- Digital and Mobile Advertising agencies
- Mobile Search companies
- Online/mobile mapping providers
- Handset manufacturers
- Location Based Service Providers
- Brands looking to tap into the mobile audience
Table of Contents
E. Executive Summary
E.1 Geotagging
E.2 LBS
E.3 Drivers and barriers to LBS and geotagging
E.4 Current market for geotagging
E.5 Mobile geotagging future
1. Introduction
1.1 Location as a mobile tool
Chart 1.1: Mobile data revenues by percentage and region (March 2008)
1.2 The mobile phone as a camera
Table 1.1: Camera phone penetration (2007)
1.3 What is Geotagging?
1.3.1 Methods of geotagging photographs
1.3.1.1 Automatic using a connected GPS
1.3.1.2 Synchronizing with a separate GPS
1.3.1.3 Manual geotagging
1.3.2 Problems with location accuracy
Image 1.1: Geographical issues with geocoding - map Image 1.2: Geographical issues with geocoding - photograph
1.4 Geotagging in Internet tag based systems
1.4.1 Geotagging in specific websites
1.4.2 Geoblogging
1.5 GPS
Table 1.2: GPS error sources
Table 1.3: GPS Core Technologies
Table 1.4: Enhanced GPS Performance solutions
1.5.1 Galileo – Europe’s GPS
1.5.2 GPS in wireless
2. Geotagging Photos and Images – Current Landscape
2.1 Geotagging in photography
2.1.2 Cameras with built-in GPS
2.1.3 Obstacles to development
2.2 Google
2.2.1 Google and Picasa
2.2.2 Google and Wikipedia
2.3 Yahoo and Flickr
2.3.1 Yahoo and Zonetag
2.4 Flickr and ShoZu
2.5 Nokia’s N-series
2.5.1 Nokia and Navteq
2.6 Tele Atlas
2.7 Geotate
2.8 Locr
2.9 Loki from Skyhook
2.10 Mappr
2.11 i-gotU
2.12 Whoophy
3. Geotagging and Social Networking
3.1 The importance of social networking in the mobile world Chart 3.1: Most popular websites globally by reach, Sept-Dec 2007 Chart 3.2: Most popular websites in 2007, growth by reach 2003-2007
3.2 Barriers to mobile communities
3.3 Current initiatives provide hope for the future
3.4 Generating revenue through mobile social networking and geotagging
3.5 Current landscape in mobile networking and geotagging
3.5.1 GeoSentric’s GyPSii
3.5.2 rixome
3.5.2 Geoblogging - Nokia's Lifeblog
3.6 Citizen journalism
3.6.1 Hyperlocal news
3.6.2 newsBreakr
4. Geotagging opportunities in Advertising
4.1 LBS overview
4.1.2 How are LBS offered?
4.1.2.1 Radiolocation through base stations Image 4.1: Mobile phone triangulation
4.2 The importance of search to mobile advertising
4.2.1 The future of mobile search
Chart 4.1: Types of mobile marketing
4.3 Drivers and barriers to location-based advertising (LBA)
4.4 Current market for mobile LBA
4.5 Mobile LBA future
4.5.1 Future LBA technologies
5. Analysis and Forecasts
5.1 What is the importance of location to mobile?
5.2 LBS subscribers
Chart 5.1: LBS subscribers, 2008-2013
Chart 5.2: Proportion of LBS funded by advertising forecast 2008-2013
5.3 GPS in mobile handsets
Chart 5.3: GPS enabled handset shipments in Europe, 2008-2013
5.4 The growth of geotagging on the net
Chart 5.4: Geotagged images on Flickr, 2008-2013 Chart 5.5: Geotagged images in the public domain, 2008-2013 Chart 5.6: Geotagging use as percentage of mobile users, 2008-2013
5.5 Security concerns
5.5.1 Safety and security as market drivers
5.5.2 Spoofing the location finder in Apple's iPhone
5.5.3 Controversy in the UK over legality of Google’s Street View
5.5.2 The importance of user privacy
6. Conclusions and recommendations
6.1 The importance of LBS in mobile
6.2 How will geotagging be monetised?
6.3 The importance of device convergence to geotagging
6.4 Can every operator offer a geotagging system?
6.5 Reduction in data costs
Chart 6.1: Is the cost of data to blame for low mobile usage?
6.6 Technology unification
6.7 Recommendations
6.7.1 For network operators
6.7.2 For handset manufacturers
6.7.3 For developers
6.7.4 For advertisers
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