Vietnam's booming economy and rapidly growing youth population with a high disposable income  has been driving significant consumer demand for mobile services in this Southeast Asian country. Starting the year 2007, the mobile phone penetration rate in the Vietnam market was only 18.5%, however subscribers are growing are a rapid rate - with about 800,000 new mobile users being added each month.

Mobile content is important in Vietnam, but is still in its embryonic stages and represents a excellent ground floor opportunity for mobile content developers and aggregators.  The Vietnam market still has a widespread degree of corruption, and the telecommunications market is no exception.  This report brings transparency to a very opaque and closed market.

This research report addresses the following topics of the mobile services market in Vietnam:

• Historical Subscriber growth and forecast to 2011
• Importance of local and international mobile data content
• Price points for mobile VAS services by genre (ringtones, wallpaper, etc.)
• Leading Mobile portals in Vietnam
• Importance of the Internet for mobile applications
• Mobile subscribers, penetration and mobile ARPUs in Vietnam 
• Market drivers and inhibitors
• Commercial and social issues relating to mobile content market.

Key Questions Answered
Our research addresses the following issues that are critical to your success:

• How big is the market for mobile voice and VAS data services in Vietnam?
• How many mobile subscribers will there be in 2011?
• What opportunities are there in the mobile content market?
• What are the key mobile technology trends being adopted in Vietnam?
• Which mobile data applications are be the most popular in Vietnam?

APRG’s research on the Vietnam Mobile market examine how service providers, network operators, and content providers are positioning themselves to compete in Vietnam’s mobile data market. This report reviews opportunities, strengths, weaknesses and threats and future direction of this wireless market of over 81 million people.