The Next-Generation Bill: commercial and technical strategies

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The Next-Generation Bill: commercial and technical strategies

Analysys Mason
Market Study October 2006

“Telecoms service providers are under increasing commercial pressure in many markets and yet are failing to exploit the advantages of next-generation billing. There is a clear gap between what service providers think their customers want from billing and what customers actually want. It is vital that service providers shake off outdated assumptions about customers and gain a much clearer understanding of customers’ needs. If they fail to do so, the myriad of competitors waiting in the wings will show them how.”

Teresa Cottam, Analysys Associate

The Next-Generation Bill: commercial and technical strategies examines the changing role of the bill in the next-generation world from the perspective of three different groups of telecoms service users: residential subscribers and small businesses; corporate customers; and wholesale customers (including network and content partners). For each group, the report explains the extent to which fixed, mobile and converged service providers' billing propositions meet customers' real requirements in terms of account structures, product and service packages and bundles, payment options, level of detail, design, and delivery mechanisms. Bi-directional and multi-directional charging and payments, tariff structures, and the enabling technologies required to create and deliver optimal next-generation bills are analysed. The report also shows how providing a better billing and payment experience for customers can help to meet service providers’ commercial objectives.

The Next-Generation Bill: commercial and technical strategies answers your key questions:

Do I really know what customers want or am I assuming what they want based on legacy thinking?
What does each type of customer want from bills and how does meeting their needs fulfil my commercial goals?
How can I use bills to improve loyalty, increase service take-up and reduce costs?
How can I use better billing to combat my competitors – particularly new retail competitors?
How does technology enable me to achieve these goals and what technology should I be investing in?
What are other service providers doing and how has investing in key technologies helped them to become more competitive?
Are there things I could do quickly and easily, and without a substantial investment, to improve my customers’ billing experience?

For full details, please email jeremyk@cmsinfo.com

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