Wireless Internet:

Pricing and Marketing Wireless Hotspots in France (Report)

Broadgroup
Market Study October 2003

http://www.telecomsinfo.com/bulletin_graphics/frenchcover.gif

The key thrust of this new report from BroadGroup, presents an analysis and assessment of the strategic implications of:

The roaming and interoperability infrastructure for wireless hotspots in France
Pricing structures and packages currently offered by service providers

Together with market data collected from the service providers, and information about their planned deployment of wireless hotspots, the report is able to provide a prognosis of how the public wireless access market in France is likely to evolve.

The degree to which service providers have established strategic partnerships and alliances, to enable customers to roam between hotspots, is unique to France. However, this differentiated approach may be undermined by the combined impact of slow hotspot deployment, and a reliance on pricing strategies strongly focused on short-term usage.

An outline of the structure of the public market, and how it is currently segmented, is provided together with an analysis of player target market strategies. Orange and Tiscali for example, are assessed in detail.

The core analysis contained in the report, examines pricing tiers offered across a range of time bands, and compares them against other competitors in France, and also externally, with averages for other European countries. Tables of pricing schemes are also included that detail the level of similarity or divergence in player strategies.

In this timely report, attention is drawn to the political ambition for high speed Internet sans fil across the country, contrasted with a marked need for diversity in service offerings, greater availability of schemes for business users and a step increase in the deployment of public access WLANs.

Published October 2003

Key benefits of the report:

First overview of Wi-Fi development in French market
Pricing Tables for Service Providers in France
Analysis and implications of Roaming and Interoperability Strategies
Discussion of Pricing Strategies Adopted and Comparison of Pricing Approach with Other Competitors in France and Externally in Europe
Forecast of Deployed Hotspots in France to 2005
16 Tables and Charts
47 pp (Size 10 font)

Who Should Buy this Report:

Hotspot Service Providers
Aggregators
Fixed, Mobile and Satellite Service Providers and Operators
Venue Owners including Hotel Groups, Airport Authorities, Railway Services, Entertainment and Leisure Facilities, Airline Companies, Cruise Ship Companies
Software Enablers
Roaming Facilitator Organisations and Companies
Equipment Vendors in the Hotspot Marketplace
Regulatory Bodies
Consultancies
Investors, Venture Capital Companies

For full details, please email jeremyk@cmsinfo.com

Order Form

CMS, P&A House, Alma Road, Chesham, Bucks. HP5 3HB, UK
Tel: +44 (0)1494 771734
Fax: +44 (0)1494 778994
e-mail: jeremyk@cmsinfo.com
Please note: calls to and from CMS may be recorded for quality control and training purposes.

For more information about us, visit CMSinfo.