Mobile:
Informa Telecoms
Market Study February 2008
The report focuses on the latest developments within mobile advertising. Including: the introduction of ad-funded content on 3 UK; the burgeoning off-portal market and its relationship with the operator portals; the battle for real estate and the emergence of on-device portals; what impact will mobile advertising have on mobile entertainment revenues; which brands “get” mobile advertising. As well as case studies on Coke Cola, Sony Pictures, Peugeot to name but a few.
Key areas discussed include:
- Global mobile advertising forecasts 2007-2012
- The need for viable, standardised metrics
- Case studies of mobile advertising campaigns
- Understanding and incorporating regulation to ensure maximum impact of mobile advertising
- Who are the mobile consumers
Essential reading for:
- Media brands, advertising agencies and content providers – Discover the opportunities that are available in mobile advertising sector, identify the revenue growth opportunities, business models
- Technology providers - Analyse the technology provisions and the changing roles of traditional advertising media
- Global and location based brands and advertisers – Learn about the regional differences
- Mobile Operator – Gain insight into the market trends and how it is likely to change over the next 5 years
- Content and search aggregators – Find out where the prospective revenues are in the sector.
- Media brands, advertising agencies and content providers – Discover the opportunities that are available in mobile advertising sector, identify the revenue growth opportunities, business models
For full details, please email jeremyk@cmsinfo.com
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