1. Developing and marketing casual games

2. Selling games to operators and brands

Games are often viewed as increases in ARPU – but this is only the tip of the iceberg. By reducing churn, games could save the operator $500 per customer per year. The second report in the ERP series investigates the hidden value that mobile games can offer operators and brands and offers recommendations on how to best pitch games to buyers.

3. Creating a compelling mobile games consumer experience

Focussed on the end-user rather than the consumer, the current mobile games consumer experience is confusing and frustrating. Poor consumer experience costs the industry up to $3 billion in lost revenues. Report three takes examples from Korea, Japan and the retail sector to show how simple changes can make a big difference to the consumer’s experience.

4. Understanding the mobile consumer

180 million consumers play mobile games globally. However, the mobile games market is centered on the stereotypical young, male, hard-core gamer in fact the mobile games consumer is much more diverse than the industry imagines. Report four offers detailed statistics, painting a true picture of the mobile games consumer.

Mobile Games ERP Datasheet