Mobile TV and Video Content Strategies

Mobile:

Mobile TV and Video Content Strategies

Informa Telecoms
Market Study March 2006

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Mobile TV is already being touted as the next big thing, as the killer application that will finally make 3G licenses pay off, and what consumers have been waiting for all along. From a global perspective, mobile TV and video is significantly more advanced in some markets than others. Different broadcast technologies and content strategies are appropriate in different markets; there is no 'one size fits all' solution or business model that is applicable across the board

Mobile TV and Video Content Strategies, a new management report from Informa Telecoms & Media, provides comprehensive insight into the content strategies which are set to succeed in the next 5 years.

By 2010, the global mobile TV and video content market is expected to be worth £4793 million. Mobile TV and Video Content Strategies `provides you with all the information you need to identify profitable opportunities in this exciting sector.

The report will enable you to answer business critical questions including:

What needs to be done to get from concept to mobile video watched by the end user?
Should content be mobile-specific or reformatted from regular TV channels? What do users want to see?
Which forms of TV and video content provide the best opportunities to take advantage of the interactivity offered by the mobile platform?
To what extent should mobile TV and video content be integrated in a cross-platform strategy?
What content has worked? What has not?
What are the sources of revenue associated with mobile TV and video content? How should these revenues be distributed through the value chain?
How important is compelling content in driving the success of mobile TV and video services? How can you successfully create and deliver compelling content to your users?

Mobile TV and Video Content Strategies will enable you to:

Assess key trends in mobile content use and how mobile content should be adapted to suit customer needs - what role will interactivity play in the success of mobile TV?
Understand how limited form factors affect the user experience, benefiting from insight gained from real life case studies including Norway's NRK
Identify the key players in mobile TV and video content development in the global marketplace, and evaluate the balance of power - what can you learn from the mobile TV and video content strategies pursued by leading UK broadcasters ITV and Channel 4?
Benefit from unique forecasts to 2010 detailing video download and streaming users and revenues for Europe, Africa and Middle East, Asia Pacific, North and Latin America
Analyse operators' options for content provisioning: should it be done in house or outsourced and on or off portal? What success have Mobix and MobiTV had respectively and what can you learn from their partnerships with operators?

Who should buy this report?

Operators - to base your business decisions on the experience of your competitors in the mobile TV and video market and assess how to best form partnerships with other members of the value chain

Content providers and aggregators - to analyse what partnerships have worked in the past and clearly understand your role in the mobile TV and video value chain

Broadcasters - to evaluate channels to market and examine how you can maximise your revenues in this exciting sector

Industry analysts and investors - to understand how the mobile content sector will develop in the future and base your investments on reliable information from the industry experts

Vendors - to understand which types of content are likely to succeed and develop suitable products to take advantage of new opportunities

Mobile TV and Video Content Strategies provides unique coverage of what types of content are likely to generate the most revenue and how all members in the mobile video TV value chain can work together to optimise revenues. Reserve your copy now, simply see overleaf for details.

For full details, please email jeremyk@cmsinfo.com

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