Mobile Search and Content Discovery

Mobile:

Informa Telecoms
Market Study March 2006

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Mobile Search and Content Discovery, a new management report from Informa Telecoms & Media, provides readers with a clear industry roadmap and a pragmatic look at new alliances and offers being set up by key players and new entrants in this exciting sector. The report reveals what tensions are developing in the marketplace as well-known search brands make their move to own the search & discovery experience, and analyses how different companies are reacting to this challenge

The recent entry of major brands including Google and Yahoo! has created increased excitement and competition in the mobile search & content discovery sector, with operators and vendors set to take the wraps of technologies and strategies that will transform the marketplace and create new revenue opportunities.

Against this backdrop, mobile operators, technology companies are handset vendors are each anxious to keep search & discovery services and the associated revenues for themselves, and need to develop successful business strategies to do so.

Mobile Search and Content Discovery is the first report in the industry to examine the “supply chain” around the search & discovery of content and services. Covering all aspects of this sector, from personalization and discovery to search and recommendation, this unique report will enable readers to gain a truly comprehensive view of market developments, players’ strategies and new, exciting opportunities.

Key questions answered in this report include:

What are the optimum business models for succeeding in mobile search & discovery?
What are the business benefits of enhancing content search & discovery through personalization?
Why is recommendation a critical ingredient in the capabilities mix going forward?
What are the barriers to a successful mobile search & discovery implementation and how can they be avoided?
Who is best placed to deliver search & discovery?
What do I need to do to overcome the bottleneck of choice in mobile content and services?

Mobile Search and Content Discovery also covers:

Overview of available portals: analyse the current technologies that make it possible to personalize portal displays and assist in content discovery: how is Infospace’s unique mix of multi-modal search, discovery and “mini-portal’ offerings faring?

Recommendation engines: examine the companies providing these services, including Agent Arts and New Bay, and the impact of their initiatives on social behaviour patterns

Mobile search models and trade-offs - assess the possible partnerships for this space and which would be most suitable for your company

Business models - benefit from company profiles and unique executive interviews with players including 4Info, Action Engine, FAST, MOOOBL, and Nokia, highlighting their strategies and business model preferences: do FAST’s white label offerings pose a threat to established mobile industry players? Is Nokia’s strategy for embedding content and search services on the handset paying off?

For full details, please email jeremyk@cmsinfo.com

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