Mobile:
Informa Telecoms
Market Study March 2006
"We are reaching a plateau and need to shake things up to provide more growth. D2C is not the panacea, but it is a good way to move forward, raise awareness and grow the business." (Stephane Labrunie, I-play's senior vice president of European sales)
The traditional value chain is being radically altered, as new dynamics come into play and each player jostles to maintain or grow their share. There is a fundamental issue that needs to be resolved in the market between mobile operators and media owners, both of whom value their brand extremely highly and resent having to compromise. It is likely that the outcome of this battle will be decided by the end-user, whose choice represents the ultimate content driver. In this respect, the new mobile value chain is similar to the fixed line internet, where power is increasingly concentrated in the hands of the user, and where brand names and recognition count above almost everything else.
Companies featured in this report include:
- MTV
- Turner
- Yahoo
- LG Electronics
- Disney
- Warner Music
- Microsoft
- Volantis
- Nokia
- Ericsson
- Mforma
- Sprint
- ESPN
- End2End
- Motorola
- Jamba
- Mblox
- Vodafone
- Freemantle
- Sony Ericsson
- Jamdat
- Endemol
- BSkyB
Operators:
Evaluate best case strategies to increase content-led revenues; established winning partnerships with content providers; benchmark your company and learn from success stories
Content providers & aggregators, brand owners:
Identify key players and assess scope for successful relationships; review range of application scenarios - niche vs mass market; define implementation strategies, limitations and challenges
Device and Component manufacturers:
Identify market development with forecasts to 2011; define handset segmentation strategies; analyse the impact on the emerging mobile content on handset demand and design
Consultants, analysts and venture capitalist:
Gain invaluable business intelligence to support recommendations to your clients
This management report analyses the mobile content market, and highlights how both brands and mobile operators are better placing themselves to benefit from this evolving value chain.
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