World Cup Mobile Opportunities

Mobile:

Wireless World Forum
Market Briefing October 2005

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Through the research done on the World Cup mobile opportunities the recurring theme is that the World Cup is not about football but more a huge
social event which brings everyone in the country together - including those
not normally into football. We witness this with people hanging flags out of
their windows and national football shirt sales climbing through the roof and
the World Cup suddenly becomes about getting together in a bar, round a
barbecue or in your living room with your friends.

Taking this into consideration the purpose of this report is to get companies
to understand how best to utilise mobile in their product, service or campaign
to get the best return from the World Cup to gain a share of the additonal
$8.4billion that consumers will be spending on mobile-related services between
now and the event next year.

For full details, please email jeremyk@cmsinfo.com

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