Media:

TV International Sourcebook 2004 (television market report)

Informa Media
Management Report  May 2004

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http://www.telecomsinfo.com/bulletin_graphics/TV_Sourcebook.gif TV International Sourcebook 2004 provides advertising trends, programming and viewing figures, cable & satellite rankings, digital terrestrial build-out and DSL penetration from around the world.

What this report gives you:
  • Key data on 50 TV markets worldwide
  • Full coverage of the leading markets across four continents
  • Subscriber figures for the leading regional operators
  • Multi-platform penetration rates on a pan-regional and country-by-country basis
  • Historic subscriber, revenue and penetration figures for each country allows you to track the market.
Fully revised, with many figures based on year-end 2003, the TV International Sourcebook 2004 once again provides you with the most accurate data available on 50 key TV markets worldwide.

Whether you’re looking for figures on TV advertising revenues in Australia, cable/MMDS rates in Brazil, EchoStar USA’s financial summary or average daily viewing minutes in Germany, TV International Sourcebook 2004 has it covered in over 400 pages.

Presented region-by-region for easy reference, TV International Sourcebook 2004 gives you hard data across the global industry, including:
  • TV Databases for each all of the major territories, featuring year-on-year subscriber figures, subscription revenues and average subscription costs across all pay TV platforms
  • Channel profiles – country-by-country, track daily hours of broadcasting, household penetration rates and revenue source for each national channel
  • Viewing and programming – gain vital information on average daily viewing, share of viewing by channel, split of transmission hours by program genre, top 10 program listings as well as program budgets for leading national channels
  • Pay TV figures – including growth and penetration rates across all pay TV platforms, subscriber figures by operator and subscription revenue data
  • Advertising data – track gross advertising expenditure, share of advertising revenue by channel, top 10 advertisers and product categories and TV advertising limits
  • Company specific data – access subscriber information, financial highlights and ownership structure figures for many of the leading broadcasters and platforms
  • DSL entertainment figures – including broadband penetration rates to enable you to track this booming sector
  • Comparison tables and rankings for all of the featured countries

TABLE OF CONTENTS:

P A R T O N E : S U M M A RY. . . . . . . . . . . . . . . . . 1

Global digital TV . . . . . . . . . . . . . . . . . . . . . . 3

Global TV households (000) . . . . . . . . . . . . . . . 5

Global digital TV households (000) . . . . . . . . . 7

Global digital TV homes as a % of

TV households . . . . . . . . . . . . . . . . . . . . . . . . . 9

Global digital terrestrial TV households

(000) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Global DTT homes as a % of

TV households . . . . . . . . . . . . . . . . . . . . . . . . 11

Global digital cable TV households (000) . . . 12

Global digital cable homes as a % of

TV households . . . . . . . . . . . . . . . . . . . . . . . . 14

Global digital DTH households (000) . . . . . . 15

Global DSL entertainment households (000) 16

Global DSL entertainment homes as a % of

TV households . . . . . . . . . . . . . . . . . . . . . . . 16

Global rankings by TV households (000) . . . . 17

Global rankings by digital TV

households (000) . . . . . . . . . . . . . . . . . . . . . . 18

Global rankings by digital TV households

penetration (%) . . . . . . . . . . . . . . . . . . . . . . . 19

Global rankings by digital terrestrial TV

households (000) . . . . . . . . . . . . . . . . . . . . . . 20

Global rankings by digital terrestrial TV

household penetration (%) . . . . . . . . . . . . . . . 20

Global rankings by digital cable

households (000) . . . . . . . . . . . . . . . . . . . . . . 21

Global rankings by digital cable

penetration (%) . . . . . . . . . . . . . . . . . . . . . . . 22

Global rankings by digital DTH households

(000) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Global rankings by digital DTH

penetration (%) . . . . . . . . . . . . . . . . . . . . . . . 24

Global rankings by DSL entertainment

households (000) . . . . . . . . . . . . . . . . . . . . . . 25

Global rankings by DSL entertainment

penetration(%). . . . . . . . . . . . . . . . . . . . . . . . 25

P A R T T W O : A S I A P A C I F I C. . . . . . . . . . . 29

A U S T R A L I A . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

General information . . . . . . . . . . . . . . . . . . . . 29

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . 30

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

TV households by major city (January 2003) . 30

Pay TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Subscription growth (000) . . . . . . . . . . . . . . . 31

Austar monthly ARPU (A$) . . . . . . . . . . . . . 31

Austar subscriber growth (000) . . . . . . . . . . . 31

Terrestrial TV . . . . . . . . . . . . . . . . . . . . . . . . . . 31

PBL TV financial highlights (A$ mil.) . . . . . 31

Seven Network’s Olympic rights payments

(US$ mil.) . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Ten: Financial summary (A$000) . . . . . . . . . 32

ABC budgets (A$000) . . . . . . . . . . . . . . . . . . 32

Viewing/programming . . . . . . . . . . . . . . . . . . 32

TV audience shares (%) . . . . . . . . . . . . . . . . . 32

Top 10 programmes (Feb.-Nov. 2002) . . . . . . 33

Release windows . . . . . . . . . . . . . . . . . . . . . . 33

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Net advertising expenditure (A$ mil.) . . . . . . 33

C H I N A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

General information . . . . . . . . . . . . . . . . . . . . 35

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . 35

Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

APT Satellite Holdings ownership

structure (%) . . . . . . . . . . . . . . . . . . . . . . . . . 36

APT financial data (HK$ mil.) . . . . . . . . . . 36

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Gross advertising expenditure (RMB mil.) . . 36

Top 10 brands (2002) . . . . . . . . . . . . . . . . . . 37

Top 10 product categories (2002) . . . . . . . . . 37

H O N G K O N G . . . . . . . . . . . . . . . . . . . . . . . . . . 39

General information . . . . . . . . . . . . . . . . . . . . 39

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . . 40

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

i-Cable operating information (000) . . . . . . . 40

i-Cable financials (HK$ mil.) . . . . . . . . . . . . 41

Terrestrial TV . . . . . . . . . . . . . . . . . . . . . . . . . . 41

TVB financial data (HK$ mil.) . . . . . . . . . . 41

TVB: Breakdown by type of revenue (%) . . . . 41

Viewing/programming . . . . . . . . . . . . . . . . . . . 41

Contents.

Release windows . . . . . . . . . . . . . . . . . . . . . . 41

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Gross advertising expenditure (HK$ mil.) . . . 42

I N D I A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

General information . . . . . . . . . . . . . . . . . . . . 43

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . 44

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Leading MSOs (November 2003) . . . . . . . . . 44

Hinduja IN Cablenet financial results . . . . . . 44

Programmers . . . . . . . . . . . . . . . . . . . . . . . . . . 45

TV household growth (mil.) . . . . . . . . . . . . . . 45

Doordarshan home viewers (mils.) . . . . . . . . . 45

Doordarshan TV homes and viewers (mils.) . . 45

Doordarshan transmitter and

transponder use . . . . . . . . . . . . . . . . . . . . . . . 46

Zee Telefilms ownership structure

(October 2003) . . . . . . . . . . . . . . . . . . . . . . . 46

Zee Telefilms consolidated financial

highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Zee Telefilms: Top 10 shareholders

(October 2003) . . . . . . . . . . . . . . . . . . . . . . . 46

Viewing/programming . . . . . . . . . . . . . . . . . . 47

Cable and satellite homes: All-day viewing

share (%) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Release windows . . . . . . . . . . . . . . . . . . . . . . 47

India by state and language . . . . . . . . . . . . . . 48

I N D O N E S I A. . . . . . . . . . . . . . . . . . . . . . . . . . . 49

General information . . . . . . . . . . . . . . . . . . . . 49

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . . 50

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Kabelvision summary financials (Rp mil.) . . . 50

Kabelvision (Broadband Multimedia)

ownership structure . . . . . . . . . . . . . . . . . . . . 50

TelkomVision ownership structure (%) . . . . . 51

Terrestrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Indosiar ownership structure

(October 2003) . . . . . . . . . . . . . . . . . . . . . . . 51

Bimantara Citra ownership structure

(November 2003) . . . . . . . . . . . . . . . . . . . . . 51

SCTV monthly unaudited revenue (Rp bil.) . 51

Surya Citra Media ownership structure (%) . 52

Viewing/programming . . . . . . . . . . . . . . . . . . 52

Share of viewing by channel (%) . . . . . . . . . . 52

Release windows . . . . . . . . . . . . . . . . . . . . . . 52

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Share of ad spend by medium (2002) . . . . . . 52

J A P A N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

General information . . . . . . . . . . . . . . . . . . . . 53

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . 54

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Cable subscribers to original

programming (000s) . . . . . . . . . . . . . . . . . . . 55

Major MSOs (September 2003) . . . . . . . . . . 55

J-Com subscriber data . . . . . . . . . . . . . . . . . . 55

J-Com ownership structure (May 2003) . . . . 55

J-Com Broadband franchise area data

(September 2003) . . . . . . . . . . . . . . . . . . . . . 56

Cable internet subscribers . . . . . . . . . . . . . . . 56

FTTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

FTTH subscribers . . . . . . . . . . . . . . . . . . . . . 57

DSL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

DSL Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

DSL lines by service (September 2003) . . . . . 58

Japanese broadband content initiatives . . . . . 58

Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

Sky PerfecTV Subscribers (000) . . . . . . . . . . . 58

Selected Sky PerfecTV details . . . . . . . . . . . . 59

SkyPerfecTV . . . . . . . . . . . . . . . . . . . . . . . . . 59

ARPU (¥) . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

Selected Sky PerfecTV financials (¥ mil.) . . . . 59

Sky PerfecTV ownership structure (September

2003) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

Digital CS 110 successful licensees . . . . . . . . . 60

Plat One Corp. ownership structure . . . . . . . . 61

BS subscriber growth (000) . . . . . . . . . . . . . . 61

DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

DTT implementation timetable . . . . . . . . . . 61

Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

V-Live content examples . . . . . . . . . . . . . . . . 62

Terrestrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

NTV financial highlights . . . . . . . . . . . . . . . 62

Fuji TV financial highlights

(year-end March) . . . . . . . . . . . . . . . . . . . . . . 62

TBS financial results (¥ mil.) . . . . . . . . . . . . 63

TBS: Major shareholders (March 2003) . . . . 63

TV Asahi: Financial results (¥ mil.) . . . . . . . 63

TV Asahi ownership structure at

March 2003 . . . . . . . . . . . . . . . . . . . . . . . . . 63

TV Tokyo: Financial data . . . . . . . . . . . . . . . 64

NHK operating expenditure breakdown

(2003/2004) . . . . . . . . . . . . . . . . . . . . . . . . . 64

NHK channel portfolio . . . . . . . . . . . . . . . . . 64

Receiving fees . . . . . . . . . . . . . . . . . . . . . . . . 64

Viewing/programming . . . . . . . . . . . . . . . . . . 65

Average daily viewing minutes . . . . . . . . . . . . 65.

Share of prime-time viewing by channel

(excluding NHK) . . . . . . . . . . . . . . . . . . . . . 65

Viewer ratings for golden time . . . . . . . . . . . . 65

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

Gross advertising expenditure (¥ bil.) . . . . . . 66

M A L AY S I A . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

General information . . . . . . . . . . . . . . . . . . . . 67

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . . 68

DSL/fixed wireless . . . . . . . . . . . . . . . . . . . . . . 68

Telekom Malaysia broadband packages and

price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

Malaysian broadband snapshot . . . . . . . . . . . 69

NasionCom broadband packages and

pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

eTV package pricing . . . . . . . . . . . . . . . . . . . 69

Astro subscriber growth . . . . . . . . . . . . . . . . . 70

Viewing/programming . . . . . . . . . . . . . . . . . . . 70

Release windows . . . . . . . . . . . . . . . . . . . . . . 70

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

Gross advertising expenditure (RM mil.) . . . . 70

N E W Z E A L A N D. . . . . . . . . . . . . . . . . . . . . . . . 71

General information . . . . . . . . . . . . . . . . . . . . 71

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . . 72

Sky Network TV . . . . . . . . . . . . . . . . . . . . . . . . 72

Sky Network TV financials for year ending

June (NZ$ mil.) . . . . . . . . . . . . . . . . . . . . . . 72

Sky Network TV subscriber details (at June) . 73

Sky Network TV ownership structure at July

2003 (%) . . . . . . . . . . . . . . . . . . . . . . . . . . . 73

Sky subscribers (000) . . . . . . . . . . . . . . . . . . . 73

Terrestrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74

Demographic targets by channel . . . . . . . . . . . 74

TVNZ financial details (NZ$000) . . . . . . . . 74

Viewing/programming . . . . . . . . . . . . . . . . . . 74

Average daily viewing minutes . . . . . . . . . . . . 74

Release windows . . . . . . . . . . . . . . . . . . . . . . 74

Share of prime time viewing by

channel (%) . . . . . . . . . . . . . . . . . . . . . . . . . . 75

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

Gross advertising expenditure (NZ$ mil.) . . . 75

Top 10 TV advertisers (Nov. 01 – Oct. 02) . . 76

P H I L I P P I N E S . . . . . . . . . . . . . . . . . . . . . . . . 77

General information . . . . . . . . . . . . . . . . . . . . 77

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . 78

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78

Cable network licences . . . . . . . . . . . . . . . . . . 78

Terrestrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

ABS-CBN financial performance (Ps mil.) . . 79

Viewing/programming . . . . . . . . . . . . . . . . . . 79

Share of all-day viewing by channel (%) . . . . 79

Share of viewing by channel (%) . . . . . . . . . 79

Top 10 programmes in 2002 . . . . . . . . . . . . . 79

Release windows . . . . . . . . . . . . . . . . . . . . . . 80

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

Share of TV ad expenditure by

channel (Ps bil.) . . . . . . . . . . . . . . . . . . . . . . . 80

Top 10 TV avertisers by expenditure

(4Q 2002) . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

Top 10 brands by expenditure (4Q 2002) . . . 81

S I N G A P O R E . . . . . . . . . . . . . . . . . . . . . . . . . . 83

General information . . . . . . . . . . . . . . . . . . . . 83

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 83

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . . 84

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

Singapore terrestrial TV channels . . . . . . . . . . 84

Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85

Singapore broadband subscribers . . . . . . . . . . 85

SingTel broadband packages . . . . . . . . . . . . . 85

Viewing/programming . . . . . . . . . . . . . . . . . . 86

Local terrestrial viewing share (%) . . . . . . . . 86

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

Gross advertising expenditure (S$ mil.) . . . . 86

S O U T H K O R E A. . . . . . . . . . . . . . . . . . . . . . . . 87

General information . . . . . . . . . . . . . . . . . . . . 87

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 87

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . 88

Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

South Korea broadband internet

details (%) . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

South Korea broadband subscribers by ISPs . . 89

Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89

SkyLife subscriber growth . . . . . . . . . . . . . . . 89

SkyLife ownership structure (%) . . . . . . . . . . 90

Terrestrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

South Korean terrestrial channels . . . . . . . . . . 90

MBC financial highlights ($ mil.) . . . . . . . . . 90

Seoul Broadcasting System ownership

structure (%) . . . . . . . . . . . . . . . . . . . . . . . . . 90

SBS financials (Won100 mil.) . . . . . . . . . . . . 90

Viewing/programming . . . . . . . . . . . . . . . . . . 91

Viewing by channel for 2002 . . . . . . . . . . . . . 91

Release windows . . . . . . . . . . . . . . . . . . . . . . 91.

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91

Advertising expenditure (Won bil.) . . . . . . . . 91

TA I WA N. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

General information . . . . . . . . . . . . . . . . . . . . 93

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . . 94

Terrestrial TV . . . . . . . . . . . . . . . . . . . . . . . . . . 94

Taiwan Television financial details

(NT$ mil.) . . . . . . . . . . . . . . . . . . . . . . . . . . 94

Viewing/programming . . . . . . . . . . . . . . . . . . 94

Release windows . . . . . . . . . . . . . . . . . . . . . . 94

T H A I L A N D . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

General information . . . . . . . . . . . . . . . . . . . . 95

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

Channel profiles . . . . . . . . . . . . . . . . . . . . . . . 96

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96

Thai TV households . . . . . . . . . . . . . . . . . . . . 96

Pay TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97

UBC ownership structure (June 2003) . . . . . 97

UBC total subscribers . . . . . . . . . . . . . . . . . . 97

UBC: Subscriber acquisition costs . . . . . . . . . 98

UBC subscribers by platform (000) . . . . . . . . 98

Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98

Thailand broadband data . . . . . . . . . . . . . . . 98

Viewing/programming . . . . . . . . . . . . . . . . . . 99

Share of all-day viewing by channel . . . . . . . . 99

Release windows . . . . . . . . . . . . . . . . . . . . . . 99

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99

Gross advertising expenditure (Baht mil.) . . . 99

Share of TV ad expenditure by channel (%) 100

P A R T T H R E E : E U R O P E. . . . . . . . . . . . . . 101

A U S T R I A . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

General information . . . . . . . . . . . . . . . . . . . 103

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . 103

Channel profiles . . . . . . . . . . . . . . . . . . . . . . 104

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

Austrian TV households by region

(June 2003) . . . . . . . . . . . . . . . . . . . . . . . . . 104

Cable and satellite growth (%) . . . . . . . . . . 105

Cable and satellite penetration by region

(June 2003) . . . . . . . . . . . . . . . . . . . . . . . . . 105

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106

UPC Telekabel details . . . . . . . . . . . . . . . . . 106

UPC Telekabel revenues for nine months

ending September 2003 ( € 000) . . . . . . . . . 106

UPC Austria growth forecasts . . . . . . . . . . . 106

Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

Broadband statistics . . . . . . . . . . . . . . . . . . . 107

Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

Premiere Austria monthly packages ( € ) . . . . 107

Viewing/programming . . . . . . . . . . . . . . . . . 107

Average daily viewing minutes . . . . . . . . . . . 107

Share of viewing by channel in all households

(%) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108

Share of viewing by channel in cable &

satellite households (%) . . . . . . . . . . . . . . . . 108

Release windows . . . . . . . . . . . . . . . . . . . . . 109

Top 10 programmes (2003) . . . . . . . . . . . . . 109

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 109

Share of gross advertising by medium

(2002) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109

B E L G U I M . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

General information . . . . . . . . . . . . . . . . . . . 111

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . 111

Channel profiles . . . . . . . . . . . . . . . . . . . . . . 112

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

Canal+ Benelux subscribers . . . . . . . . . . . . . 112

Canal+ Belgian subscribers (000) . . . . . . . . 113

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113

Belgium: Cable subscribers . . . . . . . . . . . . . 113

Cable TV subscribers by major operator

(000s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113

UPC Belgium highlights . . . . . . . . . . . . . . . 113

UPC Belgian financial highlights ($000) . . 113

Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . 114

Broadband service charges (January 2004) . 114

Belgium: Fixed line access data . . . . . . . . . . 114

Viewing/programming . . . . . . . . . . . . . . . . . 114

Average daily viewing minutes

(viewers aged 4+) . . . . . . . . . . . . . . . . . . . . 114

Share of viewing by channel in

Flanders (%) . . . . . . . . . . . . . . . . . . . . . . . . 115

Share of viewing by channel in

Wallonia (%) . . . . . . . . . . . . . . . . . . . . . . . 115

Top 10 programmes in Flanders (2003) . . . 115

Top 10 programmes in Wallonia (2003) . . . 116

Release windows by media . . . . . . . . . . . . . . 116

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 116

Gross advertising expenditure ( € million) . . 116

C Z E C H R E P U B L I C . . . . . . . . . . . . . . . . . . 117

General information . . . . . . . . . . . . . . . . . . . 117

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . 117

Channel profiles . . . . . . . . . . . . . . . . . . . . . . 118

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118.

UPC Czech Republic subscribers . . . . . . . . . 118

UPC Czech revenues for nine months

ending September ( € 000) . . . . . . . . . . . . . . 118

UPC Czech cable TV package prices

(CZK) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

DTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

UPC Czech DTH package prices (CZK) . . . 119

Free-to-air . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

Release windows . . . . . . . . . . . . . . . . . . . . . 119

Breakdown by genre of CT programme

output (hours) . . . . . . . . . . . . . . . . . . . . . . . 120

Viewing/programming . . . . . . . . . . . . . . . . . 120

Viewing share of adult viewers (%) . . . . . . . 120

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 120

Net advertising revenue (CZK million) . . . . 120

D E N M A R K . . . . . . . . . . . . . . . . . . . . . . . . . . . 121

General information . . . . . . . . . . . . . . . . . . . 121

TV database . . . . . . . . . . . . . . . . . . . . . . . . . . 121

Channel profiles . . . . . . . . . . . . . . . . . . . . . . 122

Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122

TDC Kabel highlights . . . . . . . . . . . . . . . . 122

TDC monthly package pricing at

February 2004 (DKr) . . . . . . . . . . . . . . . . . 122

Telia Stofa monthly package pricing

at February 2004 (DKr) . . . . . . . . . . . . . . . 123

Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123

Danish broadband subscribers . . . . . . . . . . . 123

Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123

Nordic DTH subscibers (000) . . . . . . . . . . . 123

Canal Digital monthly charges (DKr) . . . . . 123

Viasat pay TV subscribers (000) . . . . . . . . . 124

Viasat financial highlights (SEK mil.) . . . . . 124

DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124




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