“A large market for short videos is emerging: mobile phone and portable computer users,” said Michael Hentschel, Managing Director of Techvest International and the report’s lead author. "To succeed, wireless operators must support both professionally and user-created video content enabling diverse personal, preview, and promotional applications," he added.

Mobile Movies: the Market for Short Videos on Small Screens is the result of more than 20 in-depth interviews with operators, manufacturers, content providers, and application developers. The report includes sections on applications, markets, technical challenges, and business models. More than 50 vendors are profiled.

Mobile Movies: the Market for Short Videos on Small Screens is the sequel to Datacomm Research Company’s popular report, Wireless Streaming Media: Markets & Business Opportunities.

Mobile Movies: the Market for Short Videos on Small Screens is the latest in Datacomm Research's CompetitiveEdge™ family of reports and is available for $995.00 (PDF version).  The price includes one hour of follow-on consultation. The report may be ordered online at the firm’s secure website www.datacommresearch.com. Visa, MasterCard, and American Express accepted. Orders may also be faxed to (314) 514-9793, phoned to (314) 514-9750, or mailed to Datacomm Research Company, 14318 Millbriar Circle, Chesterfield, Missouri 63017.

Additional conclusions found in Mobile Movies: the Market for Short Videos on Small Screens:

1. Mobile video will gain traction in 2004 and take off in 2005. Handsets capable of playing and recording short videos are hitting the market. Third generation mobile phone and Wi-Fi hotspot services, capable of streaming live video, are rolling out around the globe. However, the supply of MPEG-4 content must rise to meet demand.

2. Which is best: downloading or streaming? The answer depends on the application. Downloading requires more device memory and digital rights management (DRM) for security, but can be performed during off-peak hours to save money. Streaming is sometimes finicky but enables live video, requires less handset memory, and is arguably more secure.

3. Six categories of mobile video to watch: Stay Tuned and See What I See for mobile phone service; Video Library and Video Rendezvous for Wi-Fi hotspot service; and On Location and Rent-a-Peripheral for proximity service.

4. The film industry has long searched for a larger market for short videos. That market has finally been found. Short videos are perfect for informing, instructing, and entertaining mobile users. One operator has even produced short movies specifically for mobile users.
   
   

   Table of Contents

   Published Q3, 2003. 111 pages. 24 tables & figures.

    
   

   1           Executive Summary     
        1.1       Opportunities   
        1.2       Obstacles        
        1.3       Competitive Strategies 
        1.4       Key Conclusions          
   2          Overview: Wireless Short Video Opportunities 
   3          Wireless Short Video Applications & Markets 
        3.1       From short messaging to short video    
        3.2       Lessons of Internet music          
        3.3       Mobile, nomadic, and stationary applications     
        3.4       Short subjects of stature            
        3.5       Status and prospects for short video     
   4          Wireless Segments for Short Video       
        4.1       Mobile phone  
             4.1.1    Asian mobile video experience: Japan   
             4.1.2    Asian mobile video experience: Korea  
        4.2       Wi-Fi hotspots
        4.3       Proximity services        
             4.3.1    Infrared            
             4.3.2    Bluetooth         
             4.3.3    Ultra wideband (UWB)            
   5          Wireless Short Video Solutions: the Components          
        5.1       Devices            
        5.2       Client software
        5.3       Infrastructure   
        5.4       Video production & translation
   6          Wireless Short Video Challenges          
        6.1       Video standards           
        6.2       Video databases and search engines     
        6.3       Digital rights management (DRM)          
        6.4       Balancing network capacity & multimedia content          
        6.5       Structure of the wireless industry           
   7          Wireless Short Video Business Models
        7.1       Free and introductory services 
        7.2       Advertising-driven services      
        7.3       Subscription-based services     
        7.4       Usage-based services  
        7.5       Revenue sharing            
   8          Vendor Profiles            
        8.1       Operators        
             8.1.1    Hutchison 3     
             8.1.2    Inspired Broadcast Networks  
             8.1.3    J-Phone            
             8.1.4    KDDI Corp.   
             8.1.5    Nextwave Telecom      
             8.1.6    SK Telecom    
             8.1.7    Skyway Communications (formerly I-Teleco.com)        
             8.1.8    TeliaSonera      |
             8.1.9    T-Mobile         
             8.1.10  Westel Mobile Co. Ltd.            
             8.1.11  XONE Pty Ltd.            
        8.2       Content providers        
             8.2.1    Big Digit          
             8.2.2    Forbes.com     
             8.2.3    GoConnect      
             8.2.4    iFilm    
             8.2.5    IndustryView.com       
             8.2.6     Kanakaris Wireless       
             8.2.7     Kazaa 
             8.2.8     Moviso
        8.3        Infrastructure & media players 
             8.3.1     ActiveSky        
             8.3.2     Codeonline       
             8.3.3     Emblaze Systems (formerly GEO Interactive Media Group)      
             8.3.4     Ericsson           
             8.3.5     Intec Telecom Systems
             8.3.6     Packet Video  
             8.3.7     RealNetworks 
             8.3.8     Thin Multimedia, Inc.    
             8.3.9     WideRay
             8.3.10  Wireless Multimedia Solutions, Inc.       
        8.4        Devices            
             8.4.1     Archos
             8.4.2     Logitech Mobile Video
             8.4.3     Microsoft         
             8.4.4     Motorola          
             8.4.5     NEC   
             8.4.6     Nokia  
             8.4.7     Palm, Inc.         
             8.4.8     Samsung           
             8.4.9     Symbian           
             8.4.10  Tapwave         
        8.5        Wireless solutions        
             8.5.1     Atheros Communications          
             8.5.2     Qualcomm        
             8.5.3     XtremeSpectrum          
        8.6        Rich media applications
             8.6.1     Webshots.com
        8.7        Video database & search tools
             8.7.1     EarthCam         
             8.7.2     RazorPop         
             8.7.3     SingingFish.com            
        8.8        Other products & services       
             8.8.1     Cybird 
             8.8.2     Digital Fountain
             8.8.3     Ensigma            
             8.8.4     Hiwire 
             8.8.5     Ideaworks3D  
             8.8.6     Mobile Entertainment Forum (MEF)     
             8.8.7     Nextreaming     
             8.8.8     On2 Technologies         
             8.8.9     Pedagog           
             8.8.10  SnapStream Media      
             8.8.11  UIEvolution     
   9           About The Authors      

   
   

   Figures

   Figure 1, Global mobile/nomadic video user forecast, 2003-2007

   Figure 2, Mobile video user forecast, Asia, 2003-2007 (millions users)

   Figure 3, Mobile video user forecast, Americas, 2003-2007 (millions users)

   Figure 4, Mobile video user forecast, Europe, 2003-2007 (millions users)

   Figure 5, Mobile video user forecast, Rest of World, 2003-2007 (millions)

   Figure 6, CDMA2000 1xEV-DO subscriber growth in Korea, Dec 2002 – May 2003, in thousands

   Figure 7, Average revenue per user per month derived from data services (in thousands of Korean WON)

   Tables

   Table 1, Six mobile video applications to watch

   Table 2, Select mobile/nomadic video business opportunities

   Table 3, Number of users of various computing and communications technologies worldwide

   Table 4, Potentially significant wireless short video applications

   Table 5, A sampler of short video archives (non-adult)

   Table 6, Comparison of motion graphics, animation, and video transmission requirements

   Table 7, Professional- versus user-created video

   Table 8, Leading mobile phone video categories: Stay Tuned & See What I See

   Table 9, Comparison of mobile air interfaces for video

   Table 10, SK Telecom’s JUNE has 1,900 offerings in 9 fields

   Table 11, KTF’s FIMM has 3,600 offerings in 9 categories

   Table 12, Comparison of Wi-Fi hotspots and 3G cellular networks

   Table 13, Leading Wi-Fi Hotspot video categories: Video Library and Video Rendezvous

   Table 14, Leading proximity service video categories: On Location and Rent-a-Peripheral

   Table 15, RealNetworks’ video specifications (general mobile use)

   Table 16, RealNetworks’ video specifications (Pocket PC)

   Table 17, Webshots’ operator and handset support