Wireless Internet:

Broadgroup
Market Study  January 2004

WIFI TARIFFS EUROPE

A newly researched report covering the provision of Wi-Fi public access services in Europe includes coverage of:

• 96 service providers
• 19 countries in Europe and eastern Europe
• 19 Tariff Categories

REPORT SYNOPSIS

This survey has tracked and analysed Wi-Fi public access service tariffing across Europe and eastern Europe and, as of the end of December 2003, includes 96 service providers in 19 countries. It reveals that Wi-Fi tariffs are converging on more standardised products and tariff structures are showing early signs of commoditising.

Retail prices in Europe remain higher than in the US for example, but Service Providers surveyed show that they are increasingly shifting positions to similar tariff categories based on a need to establish subscription based customers, and longer term business revenues. At the same time a high level of pricing experimentation continues.

A detailed evaluation of tariffs is provided – together with tariff tables for each Service Provider – and the report benchmarks average pricing across each tariff category. It also draws on a similar survey conducted in January 2003 to identify pricing trends and changes that have occurred across the year.

The report also assessed hotspot deployment and found that around 71% of hotspots reside in only 5 countries in Europe. Although most countries fall below the benchmark calculated, the report suggests a more direct relationship between pricing and deployment now exists than has hitherto been evident.

Summarising the key trends in pricing, the report is an invaluable resource for all players, regulators, consultants and observers of the Wi-Fi market evolution in Europe, the report is the first in-depth assessment of pricing trends and tariff structures for service offerings in the sector for the region.

Key benefits of the report:

• Up to date pricing comparisons and analysis
• All benchmarks expressed in Euro (less taxes)
• Analysis of Wi-Fi Tariffs for 96 service providers
• 19 countries covered in Europe and eastern Europe
• Tariff Category Analysis across 19 categories identified
• Hotspot Deployment Analysis and Country Benchmarks
• Key market trends
• 11 Tables and Charts
• 116 pp. size 10 font, single line spacing

Who Should Buy this Report:

• Fixed, Mobile, Wireless Internet and Satellite Providers and Operators
• Software Vendors and Enablers
• Equipment Vendors
• Supplier organisations
• Regulatory Bodies
• Consultancies
• Investors, Venture Capital Companies, Financial Services
•  

  Table of Contents - WI-FI Tariffs Europe

  MANAGEMENT SUMMARY 1. MARKET TRENDS 2. Wi-Fi TARIFF TRENDS ANALYSIS EUROPE 2.1 Tariff Category Analysis – Overall Results 2.2 Key Price Movements 2.3 Price/Category Variation Across Europe 2.4 Change in Top 4 Tariff Schemes (January-December) 2.5 Wi-Fi Tariff Payment Schemes 3. HOTSPOT DEPLOYMENT IN EUROPE 3.1 Summary of Analysis 4. ONE HOUR PRICING CATEGORY 4.1 Summary of Analysis 5. 2-HOUR PRICING CATEGORY 5.1 Summary of Analysis 6. 24-HOUR PRICING CATEGORY 6.1 Summary of Analysis 7. ONE MONTH PRICING CATEGORY 7.1 Summary of Analysis 8. OTHER PRICING CATEGORIES 8.1 Annual Prices 8.2 Prices below 1-Hour 8.3 Average Price per Minute 8.4 1-Week Category 9. Wi-Fi TARIFFS 9.1 Austria (5) 9.2 Belgium (3) 9.3 Denmark (5) 9.4 Finland (1) 9.5 France (12) 9.6 Germany (9) 9.7 Ireland (3) 9.8 Italy (4) 9.9 Netherlands (9) 9.10 Norway (4) 9.11 Portugal (1) 9.12 Spain (5) 9.13 Sweden (4) 9.14 Switzerland (5) 9.15 UK (15) 9.16 Czech Republic (5) 9.17 Poland (3) 9.18 Estonia (1) 9.19 Russia (2) (Figures in parenthesis denote number of service providers covered) LIST OF CHARTS AND TABLES Chart 1 Tariff Category Analysis (Europe) for Public Access Wireless LAN services Chart 2 Change in Average European Tariffs for 1 Month, 24 Hours, 1-Hour and 2-Hours January-December 2003 Chart 3 European Wi-Fi tariff benchmarks by category Chart 4 Top 4 Tariff Categories January and December 2003 Chart 5 Wi-Fi Payment Schemes Analysis (Europe) Chart 6 European Hotspot Deployment Benchmark (20 countries) Chart 7 1-Hour Pricing Category (Europe) Comparative Analysis by Service Provider Chart 8 2-Hour Pricing Category (Europe) Comparative Analysis by Service Provider Chart 9 24-Hour Pricing Category (Europe) Comparative Analysis by Service Provider Chart 10 1 Month Pricing Category (Europe) Comparative Analysis by Service Provider Chart 11 Comparison of cost of 1-day Wi-Fi usage (Europe)

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