Mobile:

Emerging Mobile Markets

Telecom Pricing
Market Study  October 2008

Single-user PDF  - GBP 1695.00  



  • Review of 34 countries in emerging markets
  • Subscriber forecast for 34 countries
  • New investment, investment potential and risks and benefits
  • 2008 price initiatives from operators around the globe
  • 103 Tables, Diagrams and 18 Charts
  • 160 pp

 

Report Synopsis

 

The aim of the report is to provide as complete an overview of the Emerging Mobile Markets around the world. Rather than focus on the largest markets – frequently bracketed as Brazil, India and China – our intention in this survey is also to include and identify the next tier of the fastest growing mobile markets around the world, not just the countries with the largest population base.

 

This report is also focussed on individual mobile operators rather than the market as a whole, as it seeks to explain why a particular mobile operator invests in a sector and also how a provider is able to produce growth from a market that others do not. In the Table of contents box below we provide a list of the 34 countries that are surveyed in this report










Emerging Markets Mobile -  Table of Contents

Methodology

Acknowledgements

A list of Tables and Charts

Executive Summary


 


Chapter I: Overview - The importance of Emerging Markets for the mobile operator


 

Introduction

Definition of an Emerging Market

Criteria for an Emerging Market

New investments in the Emerging Markets

Key Point Summary

 

 

Chapter II:  Emerging Mobile Markets Europe, Russia & CEE region, Turkey 

 

Introduction – The main Emerging Markets

European investments – the challenge of market maturity

Country survey

Central & Eastern Europe – main trends

The Baltic States – main trends

Russia and the CIS – main trends

Russia

Ukraine

Turkey – main trends

Other investments in Europe

Case study – Tele2 invest in the Baltic States & Russia

Key Point Summary

 

 

Chapter III: Emerging Mobile Markets Africa

Introduction

Country survey

-          Egypt

-          Ghana

-          Kenya

-          Libya

-          Morocco

-          Nigeria

Case study – Orange & Vodafone invest in Africa

Key Point Summary

 

 

Chapter IV:  Emerging Mobile Markets Middle East & Asia

Introduction

Country survey

-          Afghanistan

-          Bangladesh

-          Iran

-          Iraq

-          Pakistan

-          Key Point Summary

 

 

Chapter V: Emerging Mobile Markets India

Introduction

Country survey – India  

Case study – Bharti Airtel consolidates market share leadership in India

Key Point Summary

 

 

Chapter VI: Emerging Mobile Markets Asia

Introduction

Country survey

-          Cambodia

-          Indonesia

-          Malaysia

-          Philippines

-          Sri Lanka

-          Thailand

-          Vietnam

Case study – SingTel looks for overseas expansion

Key Point Summary

 

 

Chapter VII:  Emerging Mobile Markets China

Introduction

Country survey – China

Case study – China Mobile invests in Pakistan

Key Point Summary

 

 

Chapter VIII: Emerging Mobile Markets Latin America

Introduction

Country survey

-          Argentina

-          Chile

-          Colombia

-          Ecuador

-          Mexico

-          Peru

-          Venezuela

Case study – America Movil consolidates its position in Latin America

Key Point Summary

 

 

Chapter IX:  Emerging Mobile Markets Brazil

Introduction

Country survey – Brazil

Case study – A comparison of contrasting experiences, TIM and Telefonica in Brazil

Key Point Summary

 

 

Chapter X: Mobile operator case studies

Introduction

Mobile operator approaches to Emerging Markets

Mobile operator profiles

-          America Movil

-          Orange

-          Tele2

-          Vodafone Group

-          T-Mobile

-          TeliaSonera

-          Telenor

-          Telefonica

-          Vivendi & Maroc Telecom Group

-          NTT DoCoMo

-          Zain Corporation

-          MTN Group

-          Orascom Telecom

Key Point Summary

 

 

Chapter XI – Conclusions

Introduction

New investments

The major emerging markets

Subscriber growth forecast 2008 to 2013

Investment potential

Risks and benefits

Key Point Summary

 

 

Appendices

Appendix One: A glossary of terms used in this report  

Appendix Two: Currency Converter Table

 

 

List of Tables & Charts

Table 1:           Lithuania: key statistics

Table 2:           Latvia: key statistics

Table 3:           Estonia key statistics

Table 4:           Mobile operators in Lithuania

Table 5:           Mobile operators in Latvia

Table 6:           Mobile operators in Estonia

Table 7:           Russia key statistics

Table 8:           Mobile operators in Russia

Table 9:           VimpelCom CIS subscriber growth

Table 10:         VimpelCom CIS ARPU trends

Table 11:         MTS CIS subscriber growth

Table 12:         Ukraine key statistics

Table 13:         Mobile operators in Ukraine

Table 14:         Turkey key statistics

Table 15:         Mobile operators in Turkey

Table 16:         Egypt key statistics

Table 17:         Mobile operators in Egypt

Table 18:         Ghana key statistics

Table 19:         Mobile operators in Ghana

Table 20:         Kenyakey statistics

Table 21:         Mobile operators in Kenya

Table 22:         Libya key statistics

Table 23:         Mobile operators in Libya

Table 24:         Moroccokey statistics

Table 25:         Mobile operators in Morocco

Table 26:         Nigeria key statistics

Table 27:         Mobile operators in Nigeria

Table 28:         Afghanistan key statistics

Table 29:         Mobile operators in Afghanistan

Table 30:         Bangladesh key statistics

Table 31:         Mobile operators in Bangladesh

Table 32:         Iran key statistics

Table 33:         Mobile operators in Iran

Table 34:         Iraq key statistics

Table 35:         Mobile operators in Iraq

Table 36:         Pakistan ey statistics

Table 37:         Mobile operators in Pakistan

Table 38:         Telenor Pakistan PERSONA post paid tariff structure

Table 39:         New mobile investment in the Middle Eastern Gulf States

Table 40:         Overseas mobile investment by Etisalat

Table 41:         India key statistics

Table 42:         Mobile operators in India

Table 43:         Bharti Airtel Mobile Campus pricing

Table 44:         Cambodia key statistics

Table 45:         Mobile operators in Cambodia

Table 46:         Cellcard 3G tariff structure in Cambodia

Table 47:         Indonesia key statistics

Table 48:         Mobile operators in Indonesia

Table 49:         Malaysia key statistics

Table 50:         Mobile operators in Malaysia

Table 51:         Philippines key statistics

Table 52:         Mobile operators in the Philippines

Table 53:         Smart & TNT subscriber growth trends

Table 54:         Sri Lanka key statistics

Table 55:         Mobile operators in Sri Lanka

Table 56:         Thailand key statistics

Table 57:         Mobile operators in Thailand

Table 58:         Vietnam key statistics

Table 59:         Mobile operators in Vietnam

Table 60:         SingTel’s investments in emerging mobile markets

Table 61:         China key statistics

Table 62:         Mobile operators in China

Table 63:         Argentina key statistics

Table 64:         Mobile operators in Argentina

Table 65:         Telefonica Argentina (Movistar) 3.5G tariff structure

Table 66:         Chile key statistics

Table 67:         Mobile operators in Chile

Table 68:         Colombia key statistics

Table 69:         Mobile operators in Colombia

Table 70:         Dominican Republic key statistics

Table 71:         Mobile operators in the Dominican Republic

Table 72:         Orange Flex Joven tariff package

Table 73:         Ecuador key statistics

Table 74:         Mobile operators in Ecuador

Table 75:         Porta Plan Idea Jovenes tariff structure

Table 76:         Mexico key statistics

Table 77:         Mobile operators in Mexico

Table 78:         Peru key statistics

Table 79:         Mobile operators in Peru

Table 80:         Claro Post Paid Tariff Structure Plan Structure

Table 81:         Venezuela key statistics

Table 82:         Mobile operators in Venezuela

Table 83:         Movil Venezeula Tariff Plan

Table 84:         Brazil key statistics

Table 85:         Mobile operators in Brazil

Table 86:         America Movil mobile investments in emerging markets

Table 87:         HTIL mobile subscribers in emerging markets

Table 88:         Orange mobile subscribers in emerging markets

Table 89:         Millicom (MIC) mobile investments in emerging markets

Table 90:         SingTel mobile investments in emerging markets

Table 91:         Tele2 mobile investments in emerging markets

Table 92:         Vodafone mobile investments in emerging markets

Table 93:         T-Mobile mobile investments in emerging markets

Table 94:         TM International mobile subscribers in emerging markets

Table 95:         TeliaSonera mobile investments in emerging markets

Table 96:         Telenor mobile investments in emerging markets

Table 97:         Telefonica mobile investments in emerging markets

Table 98:         NTT DoCoMo international mobile investments

Table 99:         Zain Corporation selected mobile investments in emerging markets

Table 100:       MTN Group selected mobile investments in emerging markets

Table 101:       Orascom Telecom mobile investments in emerging markets

Table 102:       New mobile emerging market investments announced since the start of 2008

Table 103:       Subscriber growth for the Top 15 mobile markets from 2008 to 2013

 

 

Charts & Diagrams

Chart 1:           Characteristics of an Emerging Market

Chart 2:          Subscriber growth forecast, Latvia, Lithuania, Estonia, Russia, Ukraine & Turkey :     2008 to 2013

Chart 3:          Nigerian mobile operators subscriber market share

Chart 4:          Subscriber growth forecast, Egypt, Ghana, Kenya, Libya, Morocco & Nigeria :    2008 to 2013

Chart 5:          Afghan mobile operators subscriber market share

Chart 6:          Pakistan mobile operators subscriber market share

Chart 7:          Subscriber growth forecast, Afghanistan, Bangladesh, Iran, Iraq & Pakistan : 2008 to 2013

Chart 8:          Indian mobile operators subscriber market share

Chart 9:          Subscriber growth forecast, India :     2008 to 2013

Chart 10:        Indonesian mobile operators subscriber market share

Chart 11:        Subscriber growth forecast, Cambodia, Indonesia, Malaysia, Philippines, Thailand & Vietnam 2008 to 2013

Chart 12:        Subscriber growth forecast, China 2008 to 2013

Chart 13:        Subscriber growth forecast, Argentina, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Peru & Venezeula

Chart 14:        Subscriber growth forecast, Brazil 2008 to 2013

Chart 15:        Telenor mobile operator ARPU trends

Chart 16:        Subscriber growth forecast, Top 15 countries 2008 to 2013

Chart 17:        Forecast CAGR mobile subscriber growth (per cent) by country 2008 to 2013

Chart 18:        Forecast mobile penetration rates in the 34 countries surveyed 2008 to 2013




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