This 2008 report details APRG’s latest projections for Thailand's mobile communications market - including mobile subscribers and usage of mobile applications such as ringtones, Java games and wallpaper.  Our analysts provides an assessment and forecast of the  market metrics and key performance indicators that are behind he growth of wireless data services market in Thailand. 

Key metrics such as operator market share, revenue from content,  ARPU, subscriber  penetration; and subscriber forecasts and projections to 2012 are provided.     

The objective of this report is to portray the opportunities and risks of the mobile telecommunications sector in Thailand, with a particular focus on mobile content.  Our goal is to help foreign investors, vendors and analysts to understand the opportunities and risks, and to forecast the direction of Thailand’s lucrative mobile market.

Table of Contents 

1. Introduction

Report Objectives

Assumptions



2.  Executive Summary and Market Forecast

Introduction

Current Situation

- Unstable Political Environment

-  Ruthless Competition and Price Wars

- Saturation Just a Few Years Away

Key Risks for Investors in the Mobile Sector

Market Share of Mobile Operators

Market Forecast

Mobile Subscriber Growth Forecast

Mobile Penetration

Prepaid Usage

ARPU Achievements and Outlook

Wireless Content Revenue Forecast

3.  Demographics and Economic Outlook

Consumer Consumption

Foreign Direct Investment in Telecoms Sector

4. Regulatory and Pricing 

5.  Mobile Service Providers

AIS (Advanced Info Service)

Network

Growth Strategy

Outlook

Total Access Communication (DTAC)

Network

Growth Strategy

True Move

Network

Growth Strategy

Hutchison CAT Wireless Multimedia

Thai Mobile

6.  Non Voice and Mobile Content Market

SMS Usage – Once a Nonstarter, Now a Teenage Passion

The Internet Environment

Number of Internet Subscribers in Thailand

Key Internet Service Providers

The Internet’s Impact on Mobile VAS Portals

Mobile Data Revenue Growth

Breakdown of VAS Revenue by Content Type

VAS Revenue Growth Projections

Mobile Content Portals in Thailand

Club TigerMob

DJuice

TrueWorld (formally OrangeWorld)

eomobile.com

MSN Thailand

Leading Mobile Content Providers

VAS Content Costs 

Where Thailand Mobile Users Get Their Content

Mobile VAS Content – Desires and Frequency of Use

Most Popular Ringtone Downloads

Importance of Viral Marketing for New Mobile Content

MMS Services

3G Outlook

Mobile Technology Subscriber Breakdown

7.  Final Notes

Methodology

Forecasting 

Survey Demographics