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Juniper Research
Management Report June 2008
This mobile report focuses on payments that are made remotely via premium rate SMS, WAP billing, Mobile Web, Direct-to-subscribers' bill and direct to credit cards. The report covers payments for both digital goods such as music, games and ticketing as well as purchases of physical goods – often gifts, books or consumer electronics.
Qualitative industry commentary is provided through interviews with 37 senior industry executives across vendors and service providers and the report identifies key market drivers, trends and constraints providing a high level of granularity of real service transaction data and demographics.
This report details the latest vendor solutions and new mobile payment service offerings and provides an overview of the entire mobile payments sector pinpointing a wide range of drivers and constraints, and crucially presents practical forecast data for mobile payments made for digital and physical goods with transaction size, traffic and value as well as user data.
Key questions the report answers:
• What are the trends, drivers and constraints affecting the development of the market?
• How are service providers using the technologies to offer new services?
• How large are typical transactions for digital and physical goods sales via mobile devices?
• Which will be the leading regions in the market?
• What are the advantages and disadvantages of premium rate SMS as a payment mechanism?
• How many mobile users will pay with their mobiles over the next five years?
• What is the outlook for the mobile web as a payment option?
For full details, please email jeremyk@cmsinfo.com
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