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Media & Entertainment:

CDN Growth and market share shifts: 2002 - 2006

Accustream imedia research
Market Study  November 2006

PDF Single User - GBP 947.50  

Table of Contents

This report offers a detailed historical to present day analysis of Content Delivery Network (CDN) services from 2002 through 2006, including market share shifts between CDNs, pricing, media player format share in 2006, market value for both retail and backhaul streaming media contracts and more.

A comprehensive analysis of the CDN provisioning segment from 2002 through 2006 with forecasts for 2006, with a special section on UGV bandwidth pricing, media player format share and historical market share estimates for the major CDNs by content category (audio and video).

-A detailed analysis of gigabytes transferred pricing and market valuation models compared with 95th percentile pricing models, and why the latter has been the choice of the majority of UGV sites and networks in 2006
-A site by site analysis of the emergence of Flash in content streaming in 2006, with analysis revealing a 21.9% share of the media player market compared to 50.8% for Windows Media and Real Networks at 9.3%
-Bandwidth prices for streaming media (audio and video) have continued to decline over the past four years
-The market value (a.k.a. commercial market value) for streaming media in the media and entertainment content segments has been growing at robust double-digit rates over the past four years
-The market is worth an estimated $600 million in 2006, including direct bandwidth accounts that do not go through a CDN specialist for distribution (i.e. Yahoo, AOL and Real Networks)
-Since 2002, the market has invested $1.65 billion dollars to deliver streaming media (that excludes storage, hosting, applications layering)

Market share shifts in content distribution network (CDN) volume and contracts, media player format adoption and billing models highlight the $1.65 billion digital distribution market over the past four years.

The report, CDN Growth and Market Share Shifts: 2002 - 2006 published by AccuStream iMedia Research, forecasts commercial market value (retail and backhaul) in 2006 will make up 36% of the $1.65 billion four-year total in media and entertainment, including content, streaming advertising, movie and music downloads and User Generated Video (UGV) distribution.

UGV is expected to add between $28 and $41 million to the total bandwidth services segment in 2006, with 95th percentile billing models attached to the majority of those upload segment deals.

The report contains detailed analysis of UGV 95th percentile billing (which can be 50% lower than gigabytes delivered counterparts in some cases), plus a direct comparison of both 95th percentile and gigabytes transferred models.

Moreover, while the gigabytes model is employed extensively on the branded side (on the order of 70% of accounts), as much as 50% of streams are delivered under 95th percentile pricing.

Each year 2002 through 2006 is reviewed in detail, with thorough analysis of pricing, market evolution and growth, business dynamics and CDN share shifts.

In 2006 as much as 35% of streaming video was delivered via direct bandwidth contracts, with the comparable for Internet music radio at 21.8%.

Two years ago, Limelight Networks had a 4.4% share of video streams served, increasing to over 16% in '06.

Akamai has historically held an 8% - 10% share of video streams served via individual contracts, but is often chosen as part of multi-vendor deals with CDNs such as Limelight and Vitalstream.

Media player format share for 2006 confirms Windows Media remains dominant with a 50.8% share of video streams served, followed by Flash at 21.9%, AOL Media Player at 11%, Real at 9.3% and Quicktime at 2+%.

Flash share increased in 2006, growing by approximately 95% from 11.2% in 2005. Flash has a 97% share of the UGV segment.

For full details, please email michellen@cmsinfo.com

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