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Fixed Telecom:
Transforming Telcos with IMS The Telco Silver Bullet in an Applications-centric World
Pyramid Research
Market Study August 2006
Overview
The telco landscape is changing, and telcos have to change with it. New rivals, like Google, leverage the scale of the Internet, are cash-flushed, innovative, and ready to give voice away for free. IMS is designed to help telcos compete in this brave new world, by enabling better control of networks and by speeding up the introduction of new applications.
This report makes the following arguments:
- The rules of the game in Google’s world are different. IMS allows carriers to be active players, rather than mere casualties.
- Capex and opex savings remain the main driver of IMS deployment in the short term. There is a case for new revenue streams, but it only becomes meaningful from 2008.
- Walled garden business models are reactive strategies that do not take the full measure of the challenges telcos are facing, and ultimately will not work. The future of the telco lies with more open – smarter – network control.
- We are forecasting IMS to drive up to $30bn in FMC and VoIP revenue, with IMS mobile applications (including blended services) generating another $20bn by 2010.
Key Questions Answered
- Is IMS necessary? Is IMS ready?
- The IMS value proposition: cost or revenue play?
- What are the potential opex savings driven by IMS?
- Can IMS compensate for commoditized broadband connectivity?
- What are the optimal IMS business models?
- What is the IMS addressable market?
- What is the revenue potential of IMS applications?
- Which type of player needs IMS the most?
- Why does Europe lead IMS deployments?
Target Audience
Fixed and Mobile Operators: Understand the capabilities of IMS, the potential it offers to compete against the web companies and other service providers, and the implications on the SIP service adoption and revenue. Through the case studies of the first IMS trials and IMS-like service launches, benchmark and assess your migration and product launch strategies.
Equipment Manufacturers: Position your IMS solutions to legacy telecom carriers that plan migration to IMS through an assessment of their competitive challenges and understanding of short-term versus long-term benefits.
Media Companies and Content Providers: Understand changes in the content delivery models brought about by the migration to IMS. Assess the addressable market for IMS services.
Investors: The report will help you assess the timeline for the migration to IMS, and required technology and business model changes. Use it to complement your framework for the analysis of the addressable market and revenue of various IMS-based applications and services.
For full details, please email jeremyk@cmsinfo.com
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