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Mobile:

Multimedia Handsets: Exciting Capabilities Meet Dull Customer Demand

In-Stat
Market Study  March 2006

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http://www.telecomsinfo.com/bulletin_graphics/instat.gif While the growth of dedicated MP3 players has been receiving a lot of press, the number of wireless phones that are capable of playing digital music files is also gaining a significant amount of press. Likewise, wireless phones that can play real-time or recorded video are also on a steep rise. Together, wireless multimedia phones will grow from $8B globally today to over $13B in 2007. This growth is in spite of little or no growth in customer demand.
 In-Stat surveyed users in North America and found that, in spite of substantial marketing efforts by the major carriers, customers' interest was universally flat from early 2005 to 2006.



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