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Mobile:

Mobile Wallet: More than M-Commerce

In-Stat
Market Study  April 2006

Single-user PDF - USD 3495.00  

Table of Contents

One of the so-called “killer apps” from the late 1990s was m-commerce, a concept that fell completely flat even before the dot-com meltdown. However, the mobile wallet is a much different application that includes elements of mobile transactions, as well as other items one may find in a leather wallet, such as membership cards, loyalty cards, and other forms of identification. The most important benefit, though, may be technology that permits content discovery on mobile phones.
 
 In-Stat believes that 10 to 25 million subscribers in North America could be using mobile wallets by 2011.
 
 This report includes the results of a 1,200-response survey of attitudes toward mobile transactions by US mobile subscribers, optimistic and expected forecasts of mobile wallet users through 2010 and descriptions of carrier experiences and trials in the US and Japan.
 
 Who should read this report? Anybody who is involved in the mobile or transaction processing ecosystems, including:
 -Mobile carriers
 -Semiconductor vendors
 -Mobile handset vendors
 -Mobile application vendors
 -Banks and credit card processing companies
 -Point-of-sale terminal makers
 -Merchants with mobile and online operations

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