A more intuitive UI will stimulate greater data usage.

The user interface (UI) is becoming increasingly important as devices and services become more complex. Without an intuitive UI, users will not utilise their handsets in the best way possible. An ease-to-use UI, on the other hand, encourages users to try out all the features, potentially helping boost usage and ARPU. An intuitive UI also enables operators to capitalise on branding and personalisation opportunities and maximise the use of networks and resources. What are the critical ingredients necessary for a strong UI system? This report will tell you.

Visiongain estimates that the worldwide market for data services will grow at CAGR of 20%. However, the wireless industry still lacks a standard UI that can drive the mass-market appeal of these services. By purchasing this report, you will understand how the UI will evolve by 2011 and what impact this will have on KPIs.

The UI is a holistic term encompassing all elements of a handset (hardware and software) that contribute towards the end-user's experience with a mobile device. It is the system of screen images, devices and software components that allows the user to interact with and control the handset's operating system.

Questions answered in this report include:

- How will the market for input devices develop? Which UI technology will dominate the market by 2011? Which new innovative solutions should be looked out for?

- How will display technologies improve and what revenues will be seen by 2011?

- What is the business case for an intuitive UI and to what extent can it increase data ARPU?

- Which services will gain most from an intuitive UI?

- What are vendors' strategies with regards to proprietary OS in low end/mid range handsets?

- What are the benefits of a customised and customisable UI?

- How can Off-line Portals enhance the user experience in combination with the UI?

- How will the market for client server applications on mobile devices develop by 2011?

- What market share will the Series 60 and Series x0 UIs command by 2011?

Why you should buy this report:

Network Operators: Gain insight into mean of increasing ARPU through the device itself. How to customise portals and products on the market Device Manufacturers: Understand how to customise the UI and gain competitive advantage in the process

OEM/ODM: Learn how to plan for the handsets hardware/software elements

Consultants: Understand the dynamics of the UI value chain and key players involved in this space Application developers: Develop the solutions needed by operators UI Vendors: Understand the market dynamics, market share and market evolution.