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Asia Pacific Mobile TV Market: Subscriber Interest and Market Analysis to 2010

Asia Pacific Research Group
Market Study  April 2006

Single-user PDF - USD 1800.00  

Table of Contents

Over the next decade, mobile technology will play a significant role in the broadcast media as mobile television services can allow broadcasters to reach their audience regardless of where viewers are located. Technical trials of DVB-H services are currently under way, and Nokia recently launched a pilot project enabling mobile phone users to watch television broadcasts on their handsets in Singapore.

Korea's SK Telecom's Satellite DMB service provides a multimedia mobile broadcasting service that converges telecommunications and broadcasting. The satellite DMB service enables customers to view broadcasts on handheld terminals like mobile handsets, PDAs or in-car devices. The satellite DMB service provides 25 audio channels for music, news, education, and three data channels for information services. Samsung Electronics has completed development of the world's first satellite DMB chip for mobile phones. Korea Telecom plans to launch satellite DMB in 2006. 

To help you understand the opportunities from a consumer point of view, APRG has polled mobile users from seven Asian countries on their perspectives and interest for receiving live broadcasts on their mobile handsets. Key metrics and forecasts in this report include:
- Subscriber Interest - Australia
- Subscriber Interest - China
- Subscriber Interest - Hong Kong
- Subscriber Interest - Korea
- Subscriber Interest - Philippines
- Subscriber Interest - Singapore
- Subscriber Interest – Thailand

Why buy this report? 
- Investigation and analysis of the drivers of Mobile TV in Asia Pacific;
- Gain insights on content desires from APRG’s interviews with over 1,300 mobile consumers;
- Assess potential consumer demand in Asia for watching Mobile TV;
- Technology overviews of DVB-H, DMB amongst others;
- Predictions and outlook for key developments and content winners over the next five years; 
- Importance of Sports Broadcasting and ESPN, and other content winners.

For full details, please email jeremyk@cmsinfo.com

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