Abstract:

After years of study and analysis, in December 2005 the regulatory agency in the Philippines approved four major domestic carriers to provide third-generation cellular services. Already, market leaders Smart Communications and Globe Telecom are positioning themselves as front runners in deploying the wireless technology. 

This new research report provides an analysis of the coming 3G mobile applications market in the Philippines. The future success of 3G in the Philippines will depend upon network operators being able to offer content that consumer’s desire and are willing to pay for.  A few of the key questions to be answered in the report include: 

- Which 3G services will likely generate the greatest revenue? 
- How does the Filipino consumer perceive some of more popular 3G applications?
- What 3G applications are likely to succeed or fail in Philippines? 
- How and where do Filipino consumers currently purchase 2.5 services?   

APRG believes that operators must not simply focus on ringtones or video-clips, but an array of media rich applications must be deployed to capitalize on the different revenue streams available. And it is not just network operators that will benefit from 3G services, but the games developers, Application Service Providers, and leading content providers such as media companies like ABS-CBN and GMA 7.  

This report clarifies the potential market for 3G services in the Philippines market, and explores, from a consumer point of view, the likely take-up and acceptance of 3G applications. This report is over 40 pages, and is full of charts, graphs and analysis on how the market for 3G services in the Philippines will unfold.    

This report is targeted for:

- Heads of Content Development
- Application Developers
- Mobile Entertainment Content Providers
- Vendors
- Handset manufacturers
- Portals
- Mobile Operators
- Media Companies
- Marketing Companies