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Mobile:

Mobile Distribution & Retail Third Edition

Informa Telecoms and Media
Market Study  March 2006

Paper - GBP 2995.00  

Single-user PDF - GBP 3305.00  

Table of Contents

As the mobile market shifts from hardware to mobile services and advanced handsets are becoming more pervasive, it is essential that players in the mobile chain understand the implications of these new trends. From the warehouse to the retail floor, Mobile Distribution & Retail provides a concise overview of the industry, identifying emerging issues, best practice methods and future opportunities.

Mobile Distribution & Retail illustrates the successful provision of value added services, trends in customised handsets, the development of online retailing and creative strategies used by retailers to target consumer types. The report also highlights the end user's growing influence in the value chain and demonstrates how various market players are revamping their practices to create a good experience for the customer in traditional retail outlets as well as in emerging direct channels.

Mobile Distribution & Retail features profiles of leading distributors and retailers, including Brightstar and Carphone Warehouse, looking at strategies that have proved to be successful and market conditions that have caused profits to plummet. Case studies from saturated markets, as well as developing ones show how distribution and retail strategies differ worldwide. Find out where the new revenue opportunities lie and how these opportunities can be exploited.

Coverage includes:

Forecasts to 2010 - Benefit from unique forecasts to 2010 of revenue trends - in total, by sector and by region

Distribution and logistics - assess the emerging distribution channels and how these channels should be exploited

Hardware vs data services - learn about the strategies being adopted by distributors and retailers and determine how the mobile retail value chain is evolving

Regional updates - Analyse current distributions and retail markets in Europe, North America, Asia Pacific and Africa and Middle East

Company profiles - evaluate the company performance of key players, such as Brightpoint and Dangaard

Industry survey - find out the views of executives at leading distributors, retailers, equipment manufacturers and technology providers on the future of mobile distribution and retail.

Featuring detailed forecasts to 2010

• Direct versus indirect channels
• Hardware versus data services
• Mobile retail revenue by sector
• Mobile retail revenue by region
• Mobile retail: handset sales by sector
• Mobile retail: data services sales by sector

Who reads this report?

Operators

• Manage distribution channel conflicts and find out the best ways to incentivise supply chain partners
• Learn from leading edge case studies
• Establish the best ways to protect revenue from digital content in an increasingly crowded market

Distributors and retailers

• Explore how the distribution and retail market will evolve to 2010
• Discover new opportunities for value added services

Handset and accessories manufacturers

• Access worldwide forecasts and plan your distribution and retail strategy
• Evaluate new merchandising and branding opportunities in retail (eg online retailing)

Content providers

• Discover opportunities to partner with distribution outlets, operators and handset manufacturers to promote and supply content

Consultants, systems integrators and venture capitalists

• Gather reliable qualitative and quantitative data to support decisions and recommendations to clients

For full details, please email jeremyk@cmsinfo.com

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