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3G:

3G Economics - European Mobile Operators' Strategies

iDate
Market Study  March 2006

Paper - EUR 8000.00  
Single-user PDF - EUR 8000.00  
5 User License - EUR 10400.00  
PDF Corporate License - EUR 20000.00  


Table of Contents

http://www.telecomsinfo.com/bulletin_graphics/idate_175px.jpeg At a time when Europe’s mobile sector is in the midst of a gradual transition from GSM to UMTS, this market report provides an in-depth analysis of European 3G economics through an examination of the sector’s growth – against the backdrop of a nascent 3G environment, and the rising importance of data services.
 Current performance and future prospects for the leading mobile services, in an era of new technology-centric competition between mobile operators: the advent of mobile TV, mobile VoIP, the launch of 3G consumer services, etc.
 
 Strategies of Europe’s leading mobile operators
 
 What positioning with respect to consumer services: tariffs, bundles, customer loyalty policies, handset subsidies, choice of key services, differentiation, etc.
 
 How is 3G being adopted in the different geographic zones? In what areas does 3G offer real advantages?
 
 Outlook for voice ARPU. How will mobile operators increase data ARPU? Excluding increased SMS revenues, is it possible?
 
 Revenue and subscriber base growth forecasts for Western Europe
 
 Forecasting Models
 
IDATE has developed a detailed market forecasting model for precise analysis by zone and by country:

• Europe (EU-15 + Switzerland and Norway)
• Germany, Spain, France, Italy, the United Kingdom




For full details, please email jeremyk@cmsinfo.com

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