Free newsfeeds and
newsletter trials!

Mobile:

Instant Messaging (IM) - Evolving into a multimedia hub

iDate
Market Study  January 2006

Paper - EUR 3000.00  

Single-user PDF - EUR 3000.00  

Upto 5 user License - EUR 4200.00  

PDF Corporate License - EUR 12000.00  

Table of Contents

After having enjoyed spectacular development in the consumer internet market, instant messaging (IM) is now taking hold as a key communication service in other markets as well (business, mobile).
 

IM is changing from a stand alone application perse into a multimedia hub   • A killer app on the web, wildly popular amongst the youngest users • Continually enhanced communication and personalisation services • Strong interest from some ISPs as a communication hub (VoIP, webconferencing…) • But VoIP is posing a limited threat to IM

Fixed IM is a strategic tool and so attracting new players   • A profitable business model impeding attempts of interoperability developments • A market dominated and locked down by a handful of global portals (AOL, MSN, Yahoo!) and by local players in Asia (QQ, NateOn, etc…) • A host of new entrants, both large portals (Google), communities and ISPs

Mobile IM poised to take off   • The first successful services in South Korea and the United States • Failures in Europe • Growth via necessary relationships with fixed IM portals • Major opportunities to boost traffic and drive migration to unlimited data flat rates

IM as a reference collaboration tool for businesses   • A market structure already in line with professional software practices • Integrating the presence of other collaborative tools and vertical applications • Developing into a convergent and contextual communications interface (PC, fixed, mobile, …)

Close-up on markets and usage   • South Korea • France • USA

Players   • AOL • BT • China Telecom • Ericsson • Google • IBM • IM Logic • Jabber • KTF • Microsoft • Nokia • Novell • O2 • Orange • Reuters • RIM • SBC • SK Telecom • Skype • Sun • Tencent (QQ) • Tiscali • T-Online • Vodafone • Wanadoo • Verizon Wireless • Yahoo!

For full details, please email jeremyk@cmsinfo.com

Order Form

---

CMS, P&A House, Alma Road, Chesham, Bucks. HP5 3HB, UK
Tel:     +44 (0)1494 771734
Fax:   +44 (0)1494 778994
e-mail: jeremyk@cmsinfo.com
Please note: calls to and from CMS may be recorded for quality control and training purposes.

---

copyright © 2008 all rights reserved

For more information about us, visit CMSinfo.