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Mobile:

Global Mobile Prepaid Strategies and Forecasts - 2005 Edition

Informa Telecoms and Media
Market Study  December 2005

Paper - GBP 2155.00  

Single-user PDF + Print - GBP 3155.00  

Table of Contents

The prepaid mobile market has come a long way since first launched in Europe in 1995, and recently surpassed the one billion subscriber mark.

Prepaid services accounted for 54.5% of the global subscriber base at the end of June 2005, and were responsible for 62% of the growth of the mobile market over the previous 12 months.

Prepaid offers a substantial revenue stream for all players who are willing to invest to maximise its potential.

Global Mobile Prepaid Strategies and Forecasts - 2005 Edition, provides readers with a thorough analysis of new revenues opportunities in the prepaid sector. The report supplies business critical information and commentary on the global market, strategies for pricing, data services and recharge mechanisms, as well as retention plans adopted by prepaid operators worldwide.

The report provides case studies and references to over 30 operators globally including Telstra Australia, Telemig Brazil, Entel PCS Chile, Vodafone Germany, TIM Italy, Smart Philippines, Mobily Saudi Arabia, Vodacom South Africa Connex Romania and Firefly Mobile USA.

Global Mobile Prepaid Strategies and Forecasts also investigates new prepaid handset designs and provides commentary on the future developments in this lucrative market, as well as detailed forecasts to 2010 on which to base your business investments.

This strategic report will answer critical industry questions, including:

• How can you maximise customer lifetime on your network?
• How are operators balancing scratchcards alongside electronic services?
• Which operators are experiencing success with prepaid and how have they achieved these successes?
• Who are the current key market segments and who will drive prepaid into the future?
• What handset designs are being offered to these segments?
• What are the strategies for the latest pricing models and trends?

Who should buy this report?

Essential reading for all parties involved in the prepaid value chain, this report is an invaluable strategic tool for:

• Operator marketing, CRM, VAS and distribution departments - to learn how to maximise profits from their prepaid customer base
• Handset vendors - to analyse current prepaid usage and likely developments, and optimise handset design to suit operators' and users' needs.
• Prepaid platform and billing vendors - to understand market drivers, development and analyse operator strategies
• Suppliers of electronic recharge solutions - to assess where the real opportunities lie and get ahead of the competition
• Industry analysts and investors - to benefit from a thorough picture of the market, as well as expert analysis and invaluable forecasts on which to base your business decisions

For full details, please email jeremyk@cmsinfo.com

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