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Mobile:
Informa Telecoms and Media
Market Study December 2005
Driven by the high consumer demand for low cost, ubiquitous communication tools, mobile messaging has spearheaded non-voice revenues for operators globally.
The huge success resulting from marketing picture-mail as a digital-camera service, rather than an MMS service, proved to be an extremely valuable lesson for major players; it is becoming increasingly apparent that MMS offers the closest to a mass-market multimedia platform that operators are going to see for a number of years.
By 2006, most mobile handsets offered in the US will incorporate IM software, providing a direct link to consumers' ISP IM accounts and paving the way for the take-off of mobile IM services. Bundling new messaging services such as mobile e-mail into mobile data plans will also greatly increase take-up of these services worldwide.
Mobile Messaging, a unique strategic research report from Informa Telecoms & Media, provides all the business intelligence you need to take advantage of new, profitable opportunities in the global mobile messaging industry of the future.
This 150 page strategic report will enable you to:
- Discover the real opportunities for SMS & MMS - will MMS ever over take SMS as the main revenue earner for operators? What applications are likely to require MMS in the foreseeable future? How is SMS performing in different markets across the world? In the face of slow 3G rollout and service take-up, what is the real potential for MMS?
- Understand strategies adopted in the consumer and business markets by major players; what approaches have operators like O2, T-Mobile and Sprint taken to avoid cannibalisation of one service by another? How have operators approached the implementation of mobile IM and e-mail in order to create a successful revenue driving messaging portfolio?
- Evaluate the future of mobile e-mail and instant messaging as drivers for the mobile messaging consumer market, analyse companies' activities to date, relative successes and future opportunities. How have large IM companies such as ICQ and AOL gone about investing in mobile and how have mobile operators responded? What progress has been made towards standardising IM services?
- Examine key developments in the A2P consumer and enterprise market - have multinational corporations' efforts to use premium SMS as a marketing tool been successful? What is the potential of premium SMS in corporate communications and CRM?
- Assess the future of mobile e-mail in the enterprise sector - what are the latest developments and what is the potential for growth in this market? How much of a threat do Nokia's and Microsoft's mobile email solutions pose to established players and what are their relative pros and cons? What are the different routes to markets for the various solutions and what are the market barriers?
- Investigate the business case for Enterprise IM - What are the interoperability issues involved? What companies are providing mobile IM to enterprises?
Oz Communications - discover O2's instant messaging service plans
T-Mobile - find out how this company is re-evaluating its strategy for SMS and MMS
Research in Motion - understand how this market trailblazer is trying to broaden its scope
China Mobile - investigate the challenges and opportunities presented by China Mobile's rollout of its service delivery platform across its regional subsidiaries
Cingular - learn from Cingular's experiences with American Idol
Sprint - assess how has Sony's Picture Mail service has performed to date and the reasons behind this
PLUS
The Philippines - understand what has contributed to the staggering rise in operators' messaging revenues
Who should buy this report?
The detailed coverage of the wide range of topics discussed in this report makes Mobile Messaging an essential information source and management guide for all senior decision makers involved in, or looking to exploit the opportunities in the messaging market.
This includes business development/strategy managers, marketing managers, CEOs and MDs for:
- Mobile operators - to identify opportunities for business expansion and keep one step ahead of the competition
- Equipment and software vendors - to understand how the market will evolve and plan ahead to develop successful, suitable products
- Content providers - to identify profitable areas of investment for your business
- Investment banks - to gain a clear picture of the future of the messaging market, and make successful decisions
- Consultancy companies - to understand the technology and access invaluable 5-year industry forecasts
For full details, please email jeremyk@cmsinfo.com
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