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Triple Play:

2005 Global Triple Play: IP, Broadband and Digital TV Report

Paul Budde Communication Pty Ltd.
Market Study  March 2005

Single User PDF - GBP 400.00  


Table of Contents

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Annual report on: Digital TV, iTV, broadband TV, IPTV, VoiP, cable TV, pay TV, VoD, media centres, FttH, convergence, DVR, PVR, branding, customer service, permission based marketing, regional overviews: Europe, USA, Asia, Canada, Australia, New Zealand.

Report also contains:

  • Triple Play business Models
  • Branding, Customer Services, Marketing Strategies
  • Bundling voice, broadband and video services
  • Digital, Interactive and Broadband TV
  • Key Trends and Developments
  • Technologies and Services
  • Regional Overview

(Approx. number of pages: 192)



Executive Summary

The telecommunications, entertainment, video and multimedia markets are undergoing sweeping changes, currently characterised by expanding product/services developments. At the heart of a digital home is the technical concept known as the media centre. This combines voice, video and data applications, and includes VoIP, broadband TV, digital video recorders (DVR or PVR), home networking, CD and DVD playback and MP3. Cable TV operators, telcos, consumer electronics and IT companies are all competing for the media centre business for the digital home. The business model to deliver these integrated products is know as a triple-play model, where by voice, video and data applications are all delivered over one single access subscription.

With the arrival of the Internet, content became more prominent again and video based applications were revived in order to deliver them over the Internet. The file-sharing features of the Internet created success of Napster. Similar peer-to-peer file sharing initiatives shows that multi-media file sharing remains a key application. More specifically, multi-media file sharing can be seen as a subset of Webcasting, of which streaming data/audio/video and Video-on-Demand (VoD) are other examples. Nextgen DSL based broadband networks based on IP are now rapidly moving into triple play business models.

After legislating for the transition from analogue to digital TV, governments around the world are unable to elicit significant interest in digital TV. Most models are based on the old broadcasting model and very few viewers so far have been prepared to pay big money for more of the same TV. The incumbent free-to-air broadcasters have also hindered its introduction so as to maintain their present infrastructures, and use their virtual monopolies on public opinion to force governments to comply. However, under the pressure of competition from broadband (TV) and other convergence activities things might change in 2005 and beyond.

Double-play and triple-play models have been on the table since the early 1990s, when cable telephony was added to cable TV offerings. Various telcos and media companies have attempted mergers, alliances and partnerships to move into this new area; however the full digitalisation of their networks and increased broadband penetration was necessary before a more economically viable model could be developed. The entry of the USA’s #1 Multiple Service Operator (MSO) Comcast adding VoIP to create their own triple play model in January 2005 is seen by many as the greatest threat to local wireline incumbents to date.

One of the first companies to explore triple-play models in this new environment was Fastweb in Milan, Italy. TransAct in Australia was also one of the pioneers of the model, using a VDSL network solution. Japan and Korea were other early adopters of the triple-play model and they have made significant progress, which has spilled over into Hong Kong, Taiwan and other South East Asian markets.

Further progress was made in 2004, when the regulatory regimes in Europe started to deliver more commercially viable local loop unbundling services (ULL). This is resulting in some ten million DSL lines in France, Germany and the UK now being ready for triple-play deployment – and this number will at least quadruple over the next 12 months.





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