2005 Global Mobile Data and Content Markets

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2005 Global Mobile Data and Content Markets

Paul Budde Communication Pty Ltd.
Management Report March 2005

Annual report contains: Mobile triple play, SMS, MMS, Mobile TV, HSDPA, IPMS, Edge, WAP, GPRS, HSCSD, EV DO, iX, 4G, Corporate Mobile data, m-commerce, micropayments, RFID, telemetry, GPS, location services. Also contains industry analysis issues and strategies, government policies, spectrum developments. Detailed chapters on: Critical assessments of the mobile data technologies New business models such as Triple Play Business issues for content providers Mobile data vs. wireless broadband Technology information Global overviews Trends and Developments User statistics Revenues and forecasts

Executive Summary The slow uptake of dedicated mobile data systems that were developed in the 1980s is a clear indication that interest in mobile data in its current format is limited. WAP, GPRS, MMS, 1X and other developments over the past few years certainly haven’t changed the situation. SMS remains the most successful data application on the public mobile networks. Corporate data has found its own niche and, with new developments such as BlackBerry, is moving further ahead in its own direction. Nevertheless, mobile operators all around the world have still not given up on public mobile data and still talk about low-cost mobile data services. WiMax might challenge mobile data towards the end of the decade. In trying to stay ahead of developments in the fixed broadband market the mobile industry is developing its own triple play models, in which voice, data and video are bundled. For this the industry is developing 3¼G technologies, such as HSDPA (High Speed Downlink Packet Access). Furthermore, they are also linking fixed and mobile together on IP Multimedia System (IMS), enabling mobile TV. Mobile is attempting to carve out its own unique markets next to wireless broadband, but wireless broadband has the edge at present. The question is: will it be able to deliver and/or will these two merge into 4G? If we measure the market based on the number of mobile content providers, then there certainly is plenty of interest in this market. Unfortunately these providers depend on the mobile operators in order to deliver their products to their customers and the business models that these operators offer are hopelessly inadequate – they do not cater for impulse buy models. With the exception of Japan, Korea and China very few sustainable models are currently in operation. The rest of the world is waiting for MVNO models, which allow content providers the freedom to distribute their own products and manage their own billing and customer service. In the meantime voice remains the killer application on the mobile networks, and this subject is covered in a separate report: Global Mobile Communications moving towards 3G.

Number of pages - 115

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