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The Insight Research Corporation
Market Briefing March 2004
This study examines the market shifts that have impacted long distance and wireless calling patterns. This report presents several metrics which track the dramatic shift in telecommunications usage, including residential wireline long-distance minutes of use, residential wireless long-distance minutes of use, the distribution by time of day of wireline and wireless residential calls, call duration statistics, and prices.
PRESS RELEASE:
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Wireless calling plans have cut long-distance minutes of use (LD MOUs) nearly in half over the past five years, impacting the entire structure of the telecommunications industry according to a new telecommunications market analysis report from The Insight Research Corporation. According to the Insight Research study The Wireless Impact on Long Distance Markets, between 1998 and 2003, residential use of wireline LD declined by nearly half on a monthly basis, while over the same five year period residential wireless usage increased from nearly eight-fold. “Cingular’s acquisition of AT&T Wireless suggests this unprecedented migration of long distance minutes is going to continue and wireless providers can count on an increasingly larger share of the LD pie,” says Insight’s President Robert Rosenberg. “Two factors underlie increased long distance calling via wireless: first, residential customers are using wireless free nights and weekends to make all types of calls (including long distance) and second, customers are actually substituting the wireless services during peak hours for wireline long distance service,” Rosenberg concludes. The Wireless Impact on Long Distance Markets examines the market shifts that have impacted long distance and wireless calling patterns. This report presents several metrics which track the dramatic shift in telecommunications usage, including residential wireline LD MOU, residential wireless LD MOU, the distribution by time of day of wireline and wireless residential calls, call duration statistics, and prices. An excerpt of The Wireless Impact on Long Distance Markets market research report follows. |
EXCERT:
Between 1998 and 2003, residential use of wireline LD has declined from 97 minutes per month to 52 minutes per month. Over the same five years, residential wireless usage increased from four minutes per month to 34 minutes per month.
This migration will continue as wireless providers gradually take a larger share of the LD pie. Two factors contribute to this trend:
· Residential customers are using the free nights and weekends to make their LD calls.
· Customers will substitute wireless services for wireline services. Those that opt for only a wireless phone will not have the option of putting calls on the wireline network. Their only option will be wireless, which will drive the wireless LD usage still higher.
Residential calling-card usage is relatively low and has had some minor impact on the decline of traditional LD providers. INSIGHT’s research suggests that the combination of competitive LD rates offered by traditional LD providers and the continued penetration of wireless subscribers will...
TABLE OF CONTENTS
1.1 Overview
1.2 Usage
1.2.1 Wireline Residential LD Usage
1.2.2 Wireless Residential LD Usage
1.2.3 Total Residential LD Usage
1.3 Call Distribution and Duration
1.3.1 Distribution
1.3.2 Monthly Usage
1.4 Other Factors
1.5 Consumer Trends
1.6 Switched Access Minutes
Appendix
Data Sources
Table of Figures
1 Residential Wireline LD Minutes per Month, 1997-2003
2 Residential Wireless LD Minutes per Month, 1998-2003
3 Total Residential LD Minutes per Month, 1998-2003
4 Distribution of Residential Wireless LD in Minutes, 1998-2003
5 Distribution of Residential Wireline LD in Minutes, 1997-2003
6 Residential Wireline LD Call Duration, 1995 to 2003
7 Residential Wireline Monthly Usage 1998-2003
8 Average Monthly Residential Telecommunications Spending, 1995-2003
9 LD Price per Minute, 1992-2003
10 Switched Access Minutes per Year, 1998-2003 (Billions)
Table of Tables
1 Average US Residential Usage of LD (Minutes per Household)
2 US Residential Frequency Distribution of LD Minutes (% of Households)
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