Free newsfeeds and
newsletter trials!
Mobile:
Vodafone's 3G Strategy - Estimated Network, Handset and Service Plans
Mako Analysis
Market Study February 2004
Mobile Operators with some of the most highly respected track records in the industry have struggled when faced with the challenge of launching 3G. Creator of the mobile data success story that is i-mode, NTT DoCoMo struggled to attract sufficient customers to their FOMA 3G service for almost 18 months after its launch. Hutchison Whampoa, the creative and financial force behind Orange has had massive problems with its next generation mobile business, 3. In almost every area of the business from network to handsets to customer care Hutchison are struggling attract customers onto 3G networks despite its heavily discounted tariffs.
Step forward Vodafone, with a global customer base of 130 million, the world's largest multinational operator is mere months away from the launch of its multi billion pound 3G investment. Will Vodafone falter as did Hutchison and NTT? Or will they come to market with the most complete and robust 3G launch service in the world to date. We feel the latter stands a very good chance of happening, find out why...
In this executive industry briefing, "Vodafone's 3G Strategy - Estimated Network, Handset and Service Plans", Mako Analysis unfolds the Vodafone 3G strategy mystery and provides our best estimates of what Vodafone will bring to the table in terms of network capability, functionality of the handset range and which services will be deployed to "WOW" its customers.
Discover, When Vodafone will be launching commercial 3G, broken down into estimates of its tier one European operating businesses
What kind of data speeds will consumers in each European property be exposed too and in proportion of the network?
Which handsets will Vodafone be ranging and what will their specifications be?
How will Vodafone leverage its branded content deals to provide compelling services to the end consumer?
Why will business users see Vodafone as the most obvious choice for 3G and how will the Vodafone Business "Dashboard" help?
All of these questions and many more are covered in detail in the Mako Analysis Executive Report: Vodafone’s 3G Strategy - Estimated Network, Handset and Service Plans
For full details, please email jeremyk@cmsinfo.com
CMS, P&A House, Alma Road, Chesham, Bucks. HP5 3HB, UK
Tel: +44 (0)1494 771734
Fax: +44 (0)1494 778994
e-mail: jeremyk@cmsinfo.com
Please note: calls to and from CMS may be recorded for quality control and training purposes.
copyright © 2008 all rights reserved
For more information about us, visit CMSinfo.
