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Mobile Music, Ringtones, Ringback Tones:

Optimising Home Software for Digital Entertainment

Generator Solutions
Market Briefing  February 2006

Single-user PDF - GBP 89.00  


Table of Contents

This report assesses the opportunity for a completely new software platform that is optimised for accessing and consuming digital entertainment in the home. While the PC software platform has been developed for general-purpose computing applications, a new type of software will be needed to unlock the door to the digital living room.

We all know the basics: digital entertainment means movies, music and TV programming being delivered directly to the TV sets of hundreds of millions of consumers across the globe. More content and easier access should mean that consumers will spend more on entertainment than currently.

And because everyone's home entertainment set-up will need replacing, consumer electronics brands will enjoy a once-in-a-generation hardware change-out cycle. Again, consumers should spend more.

So what about the software needed to make this happen?



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