This report contains a collection of extended interviews with decision-makers at thirteen different companies who are centrally involved in the ringtone business at different parts of the value chain. Each of the thirteen executive profiles is presented as a verbatim, Q&A transcript of an in-depth interview.

In order to provide a complete picture, this volume contains detailed contributions from mobile operators, major and indie record labels, music publishers, disruptive start-ups, venture capitalists, DRM vendors, mobile content companies and entertainment lawyers – all of whom have been questioned in depth on their experience in the ringtone business.