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Mobile Entertainment:

Mobile Music: Full-Track Downloads: Forecasts, Services, Devices & Business Models

Generator Solutions
Market Study  September 2005

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Table of Contents

With global interest in full-track mobile downloads having reached fever pitch, this report comes at the perfect time.

As the first of its kind to be produced anywhere in the world, this touchstone report is set to become a standard reference for those working in the digital and mobile music arena.

The report offers the most in-depth and comprehensive analysis of this market yet attempted. For the first time you can see the whole picture: download services and music devices, mobile and PC aspects, end-user testing and business strategy - all backed up by comprehensive market forecasts from 2005 to 2010.

This 220-page report includes 24 pages of detailed country forecasts, over 80 figures, diagrams and tables and over 200 clear photographs illustrating the full-track download user experience.

The much-anticipated Motorola ROKR with iTunes is also included with full performance and operational details plus business analysis.

Major topics covered include:

MARKET FORECASTS

Presented as 24 pages of tables and charts, the market forecasts provide a wealth of information on Europe’s top-12 music markets and represent the culmination of a truly monumental modelling exercise. Individual country and pan-European forecasts covering 2005 to 2010 are provided for:

• Full-track mobile downloads;

• Ringtones, including real music ringtones;

• Music phones;

• Digital music;

• Optical disc: CD, DVD Music Video.

Together, these forecasts provide the reader with a complete picture not only of the value of the full-track download market but also how this market will develop in parallel with the other segments of the recorded music market. In addition, detailed explanations are provided of the forecasting methodology for all these segments.

FULL-TRACK DOWNLOAD SERVICE TESTS

The report contains 50 pages of detailed end-user testing of all five 2.5G and 3G full-track mobile download services which are currently operating in the UK.

By including over 200 clear, colour photographs of 5 different mobile phone displays together with detailed explanations, you will be able to see precisely how the user experiences the current services. In minutes, you will understand what the good points are and where improvements are needed.

We cover all the main features and capabilities demanded by today’s digital music user, including integration with a PC and DRM. This section also offers a round-up of some of the most significant developments from around the world.

We also present a clear roadmap that identifies what needs to be done to convert today’s first-generation services into offerings that will be compelling to a mass market.

MUSIC PHONES AND DEVICES

We review some of the very latest music phones, some of which are not yet available, and present a clear analysis of the most contentious issue in the device area today: will music phones replace dedicated players? This report provides the answer.

In addition, we have used a novel approach to segment all 3G music phones into 5 different types. Each segment is defined in terms of music phone features and the performance of any associated full-track download service. You can also see how the value of the full-track mobile download market will be shared between the different types of music phone.

EMERGING BUSINESS MODELS

For the first time, the very latest trends and announcements are explained within a comprehensive 5-point business model framework which encompasses all the latest announcements that will help you pinpoint your own opportunities and threats.

Supported by detailed explanations along with many ‘how to’ examples, we describe many product concepts and new business models that do not yet exist but which are an implicit part of the market forecast.

TARGET AUDIENCE

This report contains essential information for professionals who are involved in the full-track download market and might be working on business planning, market forecasting, product development, content development or strategy. Target sectors are:

• Mobile operators and MVNOs;

• Mobile handset vendors;

• Music device vendors;

• Online music brands;

• Record labels;

• Music retailers;

• Mobile solutions companies and platform providers.

WHY SHOULD I BUY THIS REPORT?

You should buy this report because of its comprehensive, unique nature and high quality. For the very first time, this report gives you all the facts, analysis and forecasts you need in one integrated, document.

We cover all the bases, provide a lot of new information and explode several popular misconceptions. Plus, in addition, you will find plenty of fresh thinking that will stretch your mind and allow you to better optimise your own product or market strategy.

For full details, please email jeremyk@cmsinfo.com

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