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3G:
Baskerville Communications
Management Report March 2005
EV-DO Status Report is a new Executive Briefing from Informa Telecoms & Media examining the global development of EV-DO 3G mobile technology.
As 1xEV-DO delivers on a promise of comparatively cheap high-speed data network upgrades for 15 CDMA operators in 13 countries to date, EV-DO Status Report examines the current status and global potential of the technology. Using detailed case studies from advanced markets in Japan and South Korea, the report explores the types of services that can be offered over EV-DO, their effect on ARPU, the likely outcome in these markets and the significance for wider operators.
Written by the analysts responsible for Informa Telecoms & Media’s World Cellular Information Service, EV-DO Status Report also includes a complete overview of current EV-DO technology and its deployment in addition to detailed information on service and device pricing and strategy.
The report answers key questions including:
- Which global operators have deployed EV-DO and with what success?
- What are the capabilities of EV-DO?
- Which rich content services have proved most successful in driving ARPU and what has been the effect of the local competitive environments?
- Which EV-DO launch strategies have proved most successful?
- What are the current handset and service prices in key markets?
Includes 6 comprehensive case studies
Understand the capabilities of EV-DO technology and gain an overview of the EV-DO services and devices in the market today via 4 detailed regional case studies covering Japan (KDDI), South Korea (SK Telecom and KTF), USA (Verizon Wireless and Sprint), Latin America (Vivo and others) and operator case studies on Pelephone and Eurotel.
Order this report and discover:
- The factors significant in the success of EV-DO in advanced markets and their global implications. How significant to ARPU are SK Telecom’s June video content services?
- The real effect of EV-DO on ARPU. Although EV-DO ARPU is falling for KTF and SK Telecom as they migrate mass-market customers to EV-DO, will EV-DO content service customers spend more?
- The comparative benefits of 1xEV-DO Revision A. How will KDDI’s commercial launch of 1xEV-DO Revision A provide competitive advantage over NTT DoCoMo’s HSDPA offering?
- The effect of EV-DO launches in the US. Will Verizon’s V CAST consumer EV-DO offering put pressure on other operators to roll-out high speed data offerings?
EV-DO Status Report is essential reading for current and prospective EV-DO operators and vendors looking to benchmark their performance and that of their competitors and anyone with an interest in EV-DO and the future of mobile data services.
For full details, please email jeremyk@cmsinfo.com
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