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Mobile:
ARC Group
Market Study February 2005
In Korea, the world's first satellite for mobile television has already been launched; in the UK, Nokia just announced early-2005 trials for its new multi-media; the global mobile TV market looks set for imminent take off.
With worldwide digital TV homes set to reach 116 million by the end of 2004, and global mobile subscribers approaching 1.7 billion at the same time, the potential revenues from this market are staggering.
Mobile TV: Broadcast and Mobile Multimedia, a unique strategic research from ARC Group, provides a detailed, through analysis of the likely factors affecting the success of this sector, the major players in the mobile TV value chain and huge revenue opportunities for all involved.
This 150-page report supplies a detailed overview of the potential market for mobile-TV, within the context of mobile devices, networks entertainment, and of non-mobile factors and developments including penetration of digital broadcast technologies, mobile TV market trends and the fixed line broadcasting value chain.
Mobile TV: Broadcast and Mobile Multimedia discusses broadcast technologies available to operators, handset technology requirements and market segmentation. The report also provides an in-depth examination of the mobile TV business case, and the economic implications for all parties, from operators to broadcasters and handset vendors.
Mobile TV will answer your key questions including:
- What are the relative strengths and weaknesses of the current mobile broadcasting technologies available?
- What is the role of each member of the value chain? What are the different options available to mobile operators within the mobile TV market?
- What are the technology requirements and cost implications of future mobile-TV enabled handsets?
- What could cable/satellite operators offer their subscribers as a service extension to mobile?
- What different programmes are subscribers likely to choose and how will mobile-TV be used?
- How are next generation networks likely to be structured?
- How are licensing fees likely to be regulated and what are the implications for your company?
Contents summary
Chapter 1: Executive Summary
Chapter 2: Market Overview
- Mobile TV market definition
- TV in the context of non-mobile industry factors and developments
- Opportunities, evolution, challenges and threats
- Content/application vs. network matrix analysis
- Apps roadmap vs. delivery technology
- Relate content to bandwidth, throughput (data rate), etc.
- Digital radio, music and satellite radio enhancements to the listening experience.
- Broadcast-to-mobile v mobile telecom network TV
- Delivery and payment: Broadcast technologies available to operators
- Network roadmap and regional variance
- Emergence of each network , covering:
- Business opportunities, technical issues, user experience, standards and comparison between networks, regulatory aspects
- Value to the operator: MNO vs. broadcast
- How will mobile TV be economically supported?
- Regional analysis
- Value chain analysis
- Branding
- Technology requirements and cost
- Integration into devices
- Effect on size, battery, storage, screen limitations
- Device roadmap
- Availability
- The User Interface - ownership, branding
- Usability over operating systems and application platforms
- Growth of hybrid terminals?
- Effect on the replacement market/other advanced data network mobile devices
- Pricing/ packaging
- Revenue and traffic models
- Consumption patterns
- Consumer share of wallet
- Usage by genre
- Multi-media marketing and advertising
- Scenario analysis - anticipated developments for mobile broadcast using differing technology paths by region.
- Service evolutions - beyond mobile TV for 3G+/DVB-H networks and terminals
For full details, please email jeremyk@cmsinfo.com
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