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Baskerville Communications
Management Report August 2003
Operator Strategies for Messaging and Mobile Data provides in-depth analysis and commentary on Vodafone, T-mobile, Orange, Telefonica and O2's data, messaging and location strategies, detailing services launched and successes to-date, branding issues, business partners, revenue share deals and much more! This insight will enable yu assess the relative performance of each company and allow you to learn from the real life experiences of major industry players.
While voice revenues decline and the mobile data revolution gathers pace, operators are finding themselves in unfamiliar territory as they try to take advantage of enormous data service opportunities in this expanding sector.
Written by expert Baskerville analysts, based on insightful data and analysis from Mobile Media, Mobile Messaging Analyst and Mobile Location Analyst, this invaluable executive briefing describes in detail the mobile data strategies of five European multinational operators:
• Vodafone • T-mobile • Orange • Telefonica • O2
As leading cellcos battle for supremacy, the winners may well be determined by the success of their mobile data strategies.
They simply can’t afford not to get it right. Can you?
Operator Strategies for Messaging and Mobile Data provides in-depth analysis and commentary on Vodafone, T-mobile, Orange, Telefonica and O2 ‘s data, messaging and location strategies, detailing services launched and successes to date, branding issues, business partners, revenue share deals and much more! This insight will enable you assess the relative performance of each company and allow you to learn from the real life experiences of major industry players.
Operator Strategies for Messaging and Mobile Data addresses key issues, including:
- The major European operators’ real plans for the MMS space and their plans to ensure that SMS continues to survive. Gain insight into the top 5 European operator strategies and learn from their experiences
- The status of each operator’s implementation of mobile location services – benchmark your performance against that of other major players and target the right partner for co-operation
- The operators’ mobile data and branding strategies, as well as plans for their overall mobile data portfolios – analyse invaluable information and revise your business plan to ensure success
- Details on how major operators are working with third parties including major vendors such as Nokia and Microsoft – identify and anlayse suitable partners for your mobile data venture
- The implementation of centralized purchasing for the operators’ mobile data systems - are there lessons to be learnt from key operators’ successes and mistakes?
- Vodafone’s, T-mobile’s, Orange’s, Telefonica’s and O2 ‘s plans for acquiring content: will this be done locally or centrally? What strategy would best suit your company?
- How these operators are addressing device issues. What handsets will their services support?
MMS and Data Strategies will answer key strategic questions including:
- What are the principles behind Vodafone live!, and how does Vodafone plan to develop the service?
- Where is Orange going in the mobile data space?
- How is O2 running its cross-network data services?
- What are he details of T-mobile, Telefonica and Telefonica Italia Mobiles’ three way mobile voice and data alliance? How will it affect branding of their services and devices?
- How is T-mobile addressing the vast difference in the make-up of subscriber bases in its two key markets, Germany and the UK?
Who should buy this report?
- Operators – keep up to date with the strategies of 5 top European companies, learn from their successes and failures and benchmark your performance against that of other major players
- Media companies and content providers – gain a thorough insight into the plans and workings of key operators and make your pitch to them a successful one
- Vendors – analyse what operators have done so far, how they’re planning to invest in this market and devise a suitable, successful strategy to succeed as their business partner
- Banks and industry analysts – benefit from a detailed analysis of the market and identify profitable investment opportunities
For full details, please email jeremyk@cmsinfo.com
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Tel: +44 (0)1494 771734
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e-mail: jeremyk@cmsinfo.com
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