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Mobile:

3GSM 2004 Survey Report: The Industry's View (report)

ARC Group
Management Report  March 2004

Single-user PDF - GBP 940.50  


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This data-rich "3GSM 2004 Survey Report" report analyses the viewpoints of over 450 top industry executives from key companies in the global mobile market. The report also contains insightful commentary and analysis from ARC Group's leading analysts The report forecasts operator CAPEX in 2004, actual 3G/EDGE deployment schedules and predficts the two most widely used short range wireless technologies this comnig year.

 

The 3GSM 2004: Survey Report presents our expert interpretation of the most extensive primary research campaign into the wireless industry's opinion of the global market. Based on 450 in-depth interviews with senior executives, this report covers topics including the likely market and technology developments in 2004.

Data Heavy, this report provides you with the industry's views on the key questions in 2004 including:

  • The 2.5G/3G market: What CAPEX can vendors expect from operators in 2004?
  • 3G/EDGE deployments: When can content providers expect to see commercial deployments in their home markets?
  • Content and applications: Do content brand owners pose a threat or opportunity to mobile operators?
  • Mobile handsets: What will be the key technology and market elements to ensure vendor success and share of global handset market in 2004?
  • The short-range wireless market: Will mobile-fixed convergence start to impact the industry in 2004,and what will be the two most widely used short-range wireless technologies?

Some key findings of the research
Of the industry professionals surveyed for the 3GSM 2004 Survey:
  • 85% expected their company's profitability to grow in 2004, with 16% convinced it would grow by more than 20%: read the report to discover profitability by industry sector
  • 74% of mobile operators that responded believe their CAPEX will increase this year- read the report and understand which regions operators intend to invest in
  • Over 50% of respondents believe that 3G will have little influence this year, whereas only 8% thought it would be very influential: read the report to discover the reasons behind these attitudes
  • Mobile enterprise solutions will be the hottest mobile content & applications of 2004, according to almost 35% of respondents: read the report to understand the issues impacting content and applications uptake, and which geographic markets enterprise solutions are likely to be rolled out in first
Who should buy this research?
  • Operators: Discover what other operators are investing in, which regions they class as important and details of their intended 3G roll out plans
  • Vendors: Understand operator's planned CAPEX, and the regions/ markets/ technologies they intend to invest in throughout 2004
  • Content & Application Providers: Determine the 'hottest' mobile content and applications in 2004. How important are games, music and video applications to the industry's plans?
  • Consultants: Use this unique primary data to realise the trends and success factors for your clients
  • Investment Banks: Support your recommendations and decisions with accurate data
  • Industry Commentators: Understand the key technology and market issues this year
How can you benefit from this survey?
  • Build your strategy with this excellent strategic planning tool: forecast how key sectors of the market will develop into 2004
  • Analyse opinions from across the industry: discover how specific sectors of the market expect it to progress into 2004
  • Understand predictions by industry leaders: Benchmark your opinions and plans for business growth with the expectations of opinion-leaders
How the research was conducted?
1. Detailed Industry Survey
Over 360 hand-picked senior level industry executives from across the industry discussed 2004 ’s significant challenges for their companies, and the sectors of the industry within which they operate.
2. Interviews with key opinion leaders
At 3GSM in Cannes,senior level decision-makers from leading operators,vendors,consultants and more from companies operating across the globe were interviewed to discover the true meaning of the survey results.
3. Analyst Reviews
Writing strategic research reports on the mobile industry since 1997,ARC Group expert analysts have used their unrivalled expertise to interpret the survey results.
Detailed opinion contributed from companies from across the industry have been invited to contribute including:
  • Operators: Orange, O2, T-Mobile, OI Brasil, Mobileone
  • Content Providers: BBC Technology, Mobile Commerce, Disney, Turner Broadcast,
  • Regulators & Associations: WorldDAB,
  • Vendors: Agilent Technologies, Comnitel, Comverse, Motorola, Magic 4, Webraska, Convergys
  • Research & Investment Houses: PA Consulting, Accenture, Brainheart Capital, UCP Morgan, Analysys.




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