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Mobile Music:

Mobile Music: A New Marketing Challenge

eMarketer
Management Report  June 2006

Paper (hard copy) - USD 720.00  
Online Dowload Copy - USD 695.00  


Table of Contents

http://www.telecomsinfo.com/bulletin_graphics/report_cover_music_mobile_jun06.gif Attention: Telecom and Internet Providers, Music Producers, Distributors and Marketers, Radio and Satellite Networks, Advertising Agencies, and Financial Analysts.

The Mobile Music report tracks the rapid changes that are transforming the world of music.

There is no doubt that, starting this year, marketers will see rapidly escalating demand for activity centered on mobile music. It is one of the few bright spots in an otherwise clouded future for the global music business.

However, marketers must understand the motivations of those demanding these services, the music industry and mobile service providers, involve more than simply exploiting an exciting new opportunity.

Key questions the "Mobile Music" report answers:
  • What is driving the mobile music industry?
  • How large is the market for mobile music?
  • What is its growth potential?
  • What challenges and opportunities does mobile music present for marketers?
  • What should marketers be doing now?
  • And many more...

eMarketer Reports—On-Target and Up-to-Date

The Mobile Music report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions for the future.

The mobile music market is maturing. Emphasis is quickly shifting away from the hard-core music fan and toward casual music consumers. While that opens new opportunities and a larger customer base — marketers also face the challenge of how to drive rapid revenue growth in an increasingly competitive environment.





For full details, please email michellen@cmsinfo.com

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