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Digital Radio:
Eureca Research
Market Study May 2004
European Digital Radio - On a roll, or another false dawn? is a 200-page analysis of the state and prospects of the digital radio market in Europe. Includes the results of a detailed 17-country survey of DAB carried out in March 2004.
Some of the Key Business Issues addressed in European Digital Radio - On a roll, or another false dawn? include:
Will DAB become the dominant platform for the delivery of digital radio services?
What are the prospects for more VHF spectrum for DAB?
Will the popularity of radio via DTV continue in the United Kingdom?
Will radio via DTV develop differently to radio via DAB?
What are the consequences of insufficient spectrum for DAB in Europe?
Could radio via DTV boost DAB in other countries?
Will broadcasters build L-band networks?
Why is DABs success in the United Kingdom not being replicated in Germany?
What are the prospects for data-only DAB multiplexes?
How can digital radio increase income per listener for commercial broadcasters?
Could DRM alleviate DAB spectrum demand?
Is Nokias visual radio concept a threat to DAB data services to mobile devices?
Will DAB in France be developed in VHF or in L-band?
Will Europeans pay for subscription-based digital satellite radio services?
Will there be sufficient consolidation in the radio industry in order to maximise the opportunities offered by digital radio?
When will DAB become mass-market?
Should DABs Layer-2 codec be replaced?
Will all European countries adopt Layer-2 or will some opt for more spectrum-efficient codecs?
Which countries are best-placed to benefit from increased DAB receiver availability during 2004?
Could DVB-H replace DAB in some countries?
When will DAB data services take-off?
Can DAB and digital satellite radio flourish in the same markets?
Are DVB-T and DVB-H a threat to DAB data services?
Will mobile operators partner with the DAB industry?
Will DAB pay-data services really pay?
Will DRM be able to avoid the receiver supply problems experienced by DAB?
Executive Summary
1. Radio in Europe Today
Overview of the radio broadcasting industry in Europe and challenges; trends in European listening habits; radio listening via new technologies: the Internet , digital television, mobile phones
2. The Digital Challenge
Why radio must go digital; implications of digitalisation: new value chains, business models new entrants; competing in the converged digital marketplace
3. The Technology Platforms
Comparison of radio technologies DAB, DRM, DSR, Web radio, multi-channel TV, mobile DTT and DVB-H; radio as a multi-platform media; growth of radio via DTV; will radio via DTV develop differently to radio via DAB?; local radio via DTV
4. The Battle for Spectrum
Analysis of DAB and DSR spectrum allocations; future needs; prospects of more VHF spectrum for DAB; revising the 1961 Stockholm Plan; conflict with DVB-T and DVB-H; micro-stations and data-only multiplexes
5. The Opportunities for Broadcasters
More programme choice and new formats; leveraging digital technology to enhance
advertising; radio-on-demand; radio EPGs; visual radio and hyper-radio; the pay-radio opportunity; what can mobile operators offer DAB?; what can DAB offer mobile operators?; the emerging mobile music and video opportunity
6. Review of DAB in Europe
Analysis of DAB markets and regulatory conditions in 17 European countries; future roll-out plans; resolving the issues facing DAB in Europe; case studies: the UK, Germany;
progress in other European countries; accelerating the transition to digital
7. Data & Multimedia Services via DAB
DAB data capability (PAD, NPAD, IP datacasting, interactive data); technical standards; data devices; existing DAB services; delivering DAB data services; data applications; pre-requisites for launching data services; data-only multiplexes in L-band
8. DAB Receivers & Technologies
DAB receiver architecture; DSP vendors; DAB receiver product range; bit rates and codecs; future devices and technologies: EPG-equipped receivers; interactive devices, music players & multimedia devices; Java-based receivers
9. Prospects for Digital Radio Mondiale
Benefits of DRM; audio quality and codecs; data over DRM; options for broadcasters; DRM development schedule; DRM receivers; challenges facing DRM; the case for DRM
10. Mobile Digital Satellite Radio
The fledgling DSR industry; the market for DSR in Europe; the player(s); DSR business models; the DSR consumer value proposition; the role of car manufacturers; the telematics opportunity; DSR receivers; facing the challenges; the case for DSR in Europe
Summary and Conclusions
Companies and organisations discussed in this report include: Alcatel Space; ARD; Bayern Digital Radio; BBC,
Bosch/Blaupunkt; Coding Technologies; Denmark Radio; Digital One; EBU; Emap; ERTICO; Fraunhofer IIG; Freeview; Frontier Silicon; Harris Broadcasting; Imagination Technologies; MobileInvent; Modular Technology; mmo2; Nagra Futuris; Nokia; NOS; NRK; NTL Broadcast; Panasonic, PersTel; Philips; Pure Digital; RAB; Radio Digital Sud-West; RadioScape; RDP; RNE;
Roberts Radio; Siemens; Sirius Radio; Sky Digital; Sony; SSR; Swedish Radio, TDF; Telenor; Terracom; Terratec; Texas Instruments; UBC Media; Unique Interactive; VDL; Virgin Radio; VRT; VT Merlin; WorldDAB Forum; WorldSpace Europe; XM Radio; Zoopad.
Who should buy this report?
Radio broadcasters; advertisers; multiplex operators; content providers; receiver and infrastructure manufacturers; software developers; mobile operators and mobile handset manufacturers; policy developers; regulators, etc. who want:
the most detailed and up-to-date analysis of DAB deployment in Europe
to understand the opportunities offered by digital radio technology and how the technology can be used to enhance the effectiveness of advertising and introduce new revenue streams
to understand the data capabilities of digital radio and the synergies with other mobile technologies
the complete spectrum and regulatory picture for digital radio in Europe
to have the latest information on DRM and DSR plans and developments
About Eureca Research
Eureca Research is a consulting and market research company specialising in digital
broadcasting and mobile data services and technologies. Set-up by a number of ex-Gartner
analysts it has a presence in Europe and in the United States. An area of particular interest at present is that of datacasting of multimedia content via DAB DTT and DSR to mobile devices. Eureca will shortly publish an accompanying report to European Digital Radio on a roll, or another false dawn? which will focus exclusively on the commercial prospects of using various
broadcasting technologies for delivering content to mobile devices.
About the Author
Gareth Owen is a Research Director at Eureca Research. Prior to setting-up Eureca he was
an analyst at the Gartner Group for 6 years and specialised in mobile data and data
broadcasting technologies and services. Prior to Gartner he worked for many years as
an R&D engineer working on research contracts for the European Space Agency
which culminated in a Research Fellowship at ESAs research and technology centre in
Holland. He has a combined B.Sc.(Hons) in Engineering and German, a Ph.D in Control
Engineering and an MBA in Innovation, Strategy and Information Technology.
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