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Mobile Strategies:
Leading Chinese Digital Terrestrial STB Makers' Development Strategies
MIC Market Intelligence Center
Management Report January 2008
Chinese makers' digital terrestrial STB shipment volume in 2006 reached 4.94 million units, nearly 1.2 times the number shipped in 2005. Demand from the European market was the core driver of growth. However, the Chinese industry also faced problems related to MPEG LA patents. Domestic demand in China has been further stimulated by the decision to adopt the DVB-TH standard for digital terrestrial television broadcasts, but challenges in this area include technology maturity, service costs, and the attitudes of television broadcasting operators. This report will analyze the leading Chinese digital terrestrial STB companies, including Sichuan Changhong Network Technologies, Shenzhen Coship Electronics, Skyworth Digital Technology, Sichuan Jiuzhou Electronic Technology, Jiangsu Yinhe Electronics, Beijing Haier Info-Tech, and Fujian Shenzhou Electronic.
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