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Mobile Strategies:
MIC Market Intelligence Center
Management Report January 2008
As of September 2007, China's SARFT had awarded six mobile TV licenses to companies that included SMG and CCTV. However, China has yet to establish a unified standard for mobile TV service. SARFT had begun issuing permits based on the DAB standard back in 2004, but individual operators subsequently introduced their own proprietary standards. In 2006, SARFT introduced its own CMMB standard, and prohibited further DAB pilot projects. Towards the end of 2006, SAC began working to unify the various different mobile TV standards; however, as of the end of 2007, no consensus had been reached. This report examines the evolution of mobile TV standards in China, the current state of development of mobile TV service and content providers, and the outlook for the future.
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